Growers Encouraged to Complete Industry Survey to Help Define CAC Use of Resources
The California Avocado Commission's 2024 Planning Survey plays a crucial role in providing growers with the opportunity to offer input about how CAC invests its resources in marketing, production research, industry affairs and export market development.
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Latest News
California Avocado Commission's Current and Upcoming Partnerships
California Avocado promotions build demand and loyalty for California avocados by securing timely distribution of the fruit with targeted retailers and foodservice operators. Learn more about CAC's current and upcoming partnerships.
Pine Tree Field Day: Crop Coefficient Updates and GEM Spacing Trial
The California Avocado Commission will host a field day at Pine Tree Ranch on June 5, from 8:00 – 10:00 a.m. that will focus on the new California avocado crop coefficient research, using a crop coefficient for irrigation purposes and the GEM spacing trial.
Regional CropSWAP Program Provides Financial Assistance to Help Growers Irrigate Efficiently
The Regional CropSWAP (Sustainable Water for Agricultural Production) was developed with the goal of enhancing efficiency for agricultural water users in western Riverside and northern San Diego Counties by offering financial assistance for transitioning away from high-water-use and initiating best management practices to foster sustainable water use.
Commission Launches New Ad Creative Across Digital and Out-of-home Channels
As of April 1, the California Avocado Commission has launched its new consumer advertising creative — showcasing the locally grown and sustainably farmed avocados — with a strategic mix of digital, audio, video, customized content and out-of-home formats.
Upcoming Events
San Diego Region Agritourism Gathering
CAC Production Research Committee Meeting, May 2024
CAC Pine Tree Field Day: Crop Coefficient Updates and GEM Spacing Trial
CAC Board Meeting
Pasadena, CACAC Board Meeting
Pasadena, CACurrent Markets
| Avocado Size | Conventional #1 | Organic #1 |
|---|---|---|
| 48's | $1.50 - $1.56 | $1.88 - $1.98 |
| 60's | $1.26 - $1.34 | $1.60 - $1.76 |
| 70's | $0.86 - $0.96 | $1.22 - $1.34 |
| Weekly Volume | Season-to-Date | |
|---|---|---|
| California Total | 14,374,376 | 97,412,297 |
| Import Total | 42,797,382 | 1,521,038,916 |
| USA Total | 58,121,758 | 1,669,600,218 |
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