Fresh California avocados will be featured in unique limited time offer Baja Fresh and La Salsa menu items during the height of the California avocado season. As part of the promotions, each foodservice chain will showcase the new California Avocados brand logo on menu boards, cash register wraps and in social media posts from mid-April through the end of June.
Baja Fresh will feature its popular Seafood Taco Combo with a “Catch 2 or 3” promotion at 155 units located in 26 states. The three unique seafood tacos will be topped with fresh slices of California avocado. In addition, customers can enjoy Baja Fresh’s new Grilled Shrimp Chile Lime Salad with chunks of freshly sliced California avocado.
La Salsa, a division of Baja Fresh, will launch a new signature menu item — Torta with Grilled Carnitas — complete with slices of fresh California avocado. The promotion will run in 21 units located in California and Nevada. California avocado branding is featured on La Salsa’s menu board and counter cards.