As football fans around the nation prepare for the Big Game, the California Avocado Commission is gearing up for the event with a series of early season promotions at select California retailers during the weeks leading up to and through the February 1 game.
The Commission first started promoting guacamole as a must-have for the Big Game decades ago, and now it is considered standard game-time fare. As in previous years, CAC will create a regional version of its Home Team Guacamole recipe, inspired by flavors of the host city, Phoenix, Arizona. According to the Hass Avocado Board 67 percent of Americans eat guacamole and the total amount of avocados consumed during the Big Game is predicted to be enough to fill an entire football field from end zone to end zone over 46 feet high..
It is estimated that Americans will consume nearly 120 million pounds, or 240 million fresh avocados, during the weeks leading up to the Big Game. This estimate is 21 percent higher than actual 2014 volume. While the Commission is not running a media campaign prior to the Big Game because of the limited amount of California fruit available this early in the season, the local retail promotions that will run now through February 1 will place California avocados front-and-center for football fans eager for game-day menu ideas.