CAC Launches the California Avocado Season with Quintessential California Recipes
In March, as the California avocado season began, the California Avocado Commission (CAC) launched a consumer public relations campaign designed to get the attention — and the palates — of its eager fans. The campaign, which continues throughout the season, focuses on innovative California avocado-centric recipes and messaging that demonstrate the fruit’s versatility, generate excitement and make it clear to consumers that California avocados are at their peak availability for a limited time.
For the 2017 season, the Commission has partnered with seven food and lifestyle bloggers who will develop content and recipes promoting California avocados. Those bloggers include:
- Dine & Dish
- Yummy Healthy Easy
- Cookin’ Canuck
- The Roasted Root
- Kirbie’s Cravings
- All Day I Dream About Food
- Eazy Peazy Mealz
In addition, the Commission has collaborated with three artisan chef partners. Each of the chefs have developed unique recipes that pair or incorporate California avocados with quintessential California dishes such as San Diego’s fish taco and San Francisco’s sourdough bread. Chef Christine Rivera of Galaxy Taco created a Grilled Al Pastor Yellowtail Taco with Pineapple-Jalapeño Salsa & Lime Marinated California Avocados. Chef Jonathan Bautista of George’s at the Cove developed Grilled Tuna Taco with California Avocado Tzatziki and Chef Sam Goinsalvos of Tartine Manufactory crafted Smashed California Avocado Tartine with Charred Green Garlic and Roasted Poblano. Each of these recipes was featured in the Commission’s season opener press release celebrating the launch of the California avocado season.