California Avocado Emoji Petition

  • Apr 17, 2016

On April 13, the California Avocado Commission (CAC) launched a petition advocating that The Unicode Consortium implement an avocado emoji as part of its upcoming update. An emoji is a small digital image or icon used to express an idea or emotion in electronic communications such as text messages, Facebook posts and the like. Emojis are managed by The Unicode Consortium, a nonprofit organization that regulates the coding standards for written computer text.

Upon launching the petition, the Commission shared it with California avocado fans on CAC’s social media channels. The Unicode Consortium then announced that the avocado emoji is one of the 63 emoji character candidates for 2016. If the avocado is chosen, the emoji will be launched in mid-2016 — at the height of California avocado season.

Emojis for other fruits and vegetables exist (a full list of food-related emojis currently available can be found here). The Commission’s goal is to have the avocado emoji added to that list. To make that happen, CAC is seeking to gather 1,000 signatures on its petition in hopes of encouraging the Consortium to launch the avocado emoji. The proposed artwork for the avocado emoji can be viewed online.

The Commission will continue to promote the avocado emoji and its petition in its online marketing initiatives and on its social media channels. In doing so, the Commission can inject “California” into an otherwise generic avocado emoji conversation and thus drive brand awareness. 

If you are interested in signing the Commission’s emoji petition, simply click here

Proposed artwork for the avocado emoji that would be released in mid-2016.

The Commission has injected “California” into the avocado emoji conversation with various social media posts.

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