California Avocados Featured at Jason Mraz’s Hollywood Bowl Concert
California avocado grower — and Grammy-award winning musician — Jason Mraz invited the California Avocado Commission (CAC) to his 40th birthday celebration concert at the Hollywood Bowl. The event, which had a celebratory carnival atmosphere, featured California avocado jugglers touting the fruit’s virtues and an informational table manned by CAC staff distributing recipes and nutrition information while answering fans’ avocado questions.
The Hollywood Bowl concert provided the Commission with a unique opportunity to engage with premium Californians one-on-one. In addition, the event was held within walking distance of one of the Commission’s wild postings. The posting, which evokes the California lifestyle and pairs the natural beauty of the state with California avocados, provided avocado fans with the perfect opportunity to take a selfie and share it on their social media channels. The concert was attended by approximately 15,000 people.