California Avocados Secure Industry Awards and Extensive Media Coverage at PMA
The Produce Marketing Association’s (PMA) Fresh Summit consistently provides the California Avocado Commission (CAC) with critical opportunities to network with retailers, distributors, supermarket dietitians, importers, growers, educators, and the media at an event that attracts more than 20,000 attendees from 60 countries. This year was no exception. CAC staff held productive meetings with retailers, handlers, industry stakeholders, members of the United States Department of Agriculture and the media, discussing the potential of a larger 2018 California avocado crop and the value of CAC’s customized marketing programs.
This year was notable for the awards presented to CAC during the event. April Aymami, CAC industry affairs director, was presented with the “40 Under 40” award at a reception hosted by Produce Business Magazine. And for the sixth consecutive year, the Commission received Produce Business Magazine’s Marketing Excellence Award. As the 2016 recipient of the Robert L. Carey Leadership Award, CAC Vice President Marketing Jan DeLyser had the honor of presenting this year’s award to Bill Schuler, president and CEO of the Castellini Group of Companies.
CAC also received extensive media coverage during the 2017 PMA Fresh Summit, including a cover photo in The Produce News’ newsletter featuring CAC Chairman Rick Shade and Jan DeLyser with PMA CEO Cathy Burns in the CAC booth.
As part of its push to leverage the influence of supermarket dietitians, CAC sponsored the Produce for Better Health Supermarket Dietitian Program, providing dietitians with the opportunity to meet with renowned registered dietitian Manuel Villacorta, MS, RD. Villacorta is a nationally recognized, award winning registered dietitian-nutritionist and author with more than 18 years of experience. A past national media spokesperson for the Academy of Nutrition and Dietetics, he is also a health blog contributor for The Huffington Post and an on-air contributor for Univision. At the PMA Fresh Summit, Villacorta met with supermarket dietitians to discuss probiotics and the benefits of fresh California avocados as part of a healthy diet.