Commission’s Late Season Social Media Posts Generate Buzz with California Avocado Fans
In late September and early October, as the California avocado season came to a close, the California Avocado Commission (CAC) kept its fans engaged with a series of social media posts on its Facebook and Twitter channels.
Some of the posts encouraged fans to stock up on late-season California avocados and one fan — Joshua Hager, a Southern California based blogger — responded in kind by mentioning his favorite fruit and sharing his loaded guacamole recipe video on Twitter. Joshua has a large online fan base of nearly 250,000 people, which led to his post being shared nearly 300 times and garnering nearly 700 likes. To further encourage sales of late-season California avocados, the Commission shared a recipe for Creamy Avocado Coconut Popsicles — a great frozen option that allows fans to enjoy the fruit after the end of the season.
CAC celebrated California’s 166th birthday with a short animated video on Facebook featuring Cali, CAC’s avocado character. The video was viewed more than 81,000 times, shared 175 times and garnered nearly 2,400 likes.
The Commission also shared big news concerning California avocado nutrition information on both Twitter and Facebook. The Commission’s tweet announcing that the FDA now recognizes avocados as “healthy” resulted in more than 2,500 impressions. On Facebook, CAC released a brief video announcing the updated avocado serving size and the calories, vitamins, minerals and phytonutrients contained in the 1/3 serving. The video was viewed more than 34,000 times.