Commission Generates Pre-California Avocado Season Excitement on Its Social Media Channels
Throughout the months of January, February and March, the California Avocado Commission engaged with fans on its social media channels, generating excitement for the start of the 2018 California avocado season.
As fans eagerly awaited the arrival of their favorite California fruit in stores, they turned to the Commission’s social media platforms for updates about the upcoming season, usage tips and nutritional information about avocados. The Commission shared inspirational recipe ideas related to current trending topics on social media and encouraged California avocado fans to share their favorite avocado recipes.
The Commission also hosted a Facebook live stream with Manuel Villacorta, MS, RD. During the live stream video event, Manuel shared tips about incorporating avocados into meals to help improve gut health. Fans who commented and asked questions during the interview had the opportunity to win a three-month supply of California avocados and Manuel’s book Flat Belly 365. The live stream event generated more than 71,000 video views, 130,000 impressions and 800 engagements — including more than 100 comments.
In support of American Heart Month and the #WhatsInYourFruitBowl social campaign led by USA Pears, CAC shared nutritional facts and recipes that showcased ways avocados can be incorporated into a healthy diet. The content shared on Twitter, Instagram and Facebook as part of this campaign yielded more than 2,000 organic (unpaid) engagements and 55,000 impressions.