Commission Showcases Fresh California Avocado Menu Items for High-profile Industry Decision Makers
In mid-May, the California Avocado Commission (CAC) showcased the versatility of premium fresh California avocados at two industry conferences hosted in Chicago, Illinois — the 2017 National Restaurant Association’s (NRA) Marketing Executive Group (MEG) Spring Summit and the International Corporate Chef Association (ICCA)/Global Culinary Innovators Association (GCIA) NRA Reception. The conference and reception, which are attended by chain marketing executives, chain culinarians and menu development executives, provide the Commission with the opportunity to meet key industry decision makers and propose menu items featuring fresh California avocados.
The MEG conference was hosted at the Fairmont Hotel from May 17 – 19. As the sole sponsor of the Thursday morning break, the Commission had the opportunity to showcase unique menu applications featuring fresh California avocados at three serving tables. During the break, chain marketing decision-makers enjoyed SoCal Mini California Avocado Grilled Cheese with Roasted Tomato Soup and Power Breakfast California Avocado Parfait.
During the ICCA/GCIA reception, hosted at the Peninsula Hotel on May 20, chain culinarians and menu development executives dined on California Verde Avocado Salsa (with corn seafood fritter and with empanadas), Roasted Pork Torta with Sliced California Avocado, Spinach and California Avocado Salad with Honey and Chai Vinaigrette, and Mushroom, Turkey, and Avocado Burger.
During their Chicago visit, Commission staff cemented existing relationships with current industry partners, confirming new and returning fresh California avocado menu items. In addition, CAC secured 29 new chain contacts at MEG and an additional 5 contacts at the ICCA/GCIA reception.