In light of strong momentum in the Hass avocado market, the Hass Avocado Board (HAB) has established an ambitious five-year strategic plan to make fresh avocados the number one consumed fruit in the United States. The plan has six strategic priorities: building demand, nutrition, supply and demand, sustainability, industry engagement and quality.
HAB is seeking California avocado industry members to join the HAB board and help them make the plan a reality. HAB Chairman Chris Henry noted, “This is a call to serve, to share expertise in key areas that will help us maximize our very forward-focused plan. We know members of the industry possess the untapped skills and diversity to help us move forward.”
In this year’s HAB election, three open domestic Hass avocado grower seats and two open Hass avocado importer member seats, and their respective alternates, are available. Members and alternates will be appointed by the United States Department of Agriculture’s Secretary of Agriculture and be seated at the November 15, 2017 HAB board meeting.
HAB has mailed announcements of open seats to all eligible producers and importers of Hass avocados. Interested parties must submit their HAB nomination forms by March 29. Candidate statements are due April 12. Visit the HAB website for a complete election timeline.
If you are interested in becoming a Board Member, below is a list of relevant documents.
- Producer Nomination Packet
- Importer Nomination Packet
- Functions/Responsibilities adopted by the Board and approved by the USDA
Ballots will be mailed to producers and importers by April 19 with a deadline for receipt of ballots by May 17.