Jan DeLyser Represents California Avocado Commission at United Fresh Produce Convention
The United Fresh Produce Convention took place June 13 - 15 at McCormick Place in Chicago, Illinois. California Avocado Commission (CAC) Vice President Marketing, Jan DeLyser, attended the convention on CAC’s behalf and was a featured speaker at two events.
Each year the United Fresh Reception Honoring Women in Produce pays tribute to all women working in the produce industry and recognizes one outstanding female industry leader. In 2007 Jan DeLyser received that honor. This year DeLyser introduced the 2017 honoree, Lorelei DiSogra, whose contributions to the industry include California’s 5 A Day campaign and myriad nutrition programs promoting fresh fruits and vegetables. She was a driving force in the industry-wide initiative to get salad bars in schools, a program that has benefited millions of school children nationwide.
On the second day of the convention DeLyser was a panelist on a United FreshMKT education session for women in produce. Teri Miller, senior category manager of The Fresh Market, and Freida’s CEO Karen Caplan also participated on the panel, which was moderated by produce consultant Julie Krivanek. The three produce mavens shared their experiences and offered insights to both men and women who were seeking to advance in the produce industry.
While at the show DeLyser also connected with retailers, avocado packers and various members of the trade press.