Stater Bros. and Walmart In-Store Demos Highlight California Avocado Memorial Day Merchandising Activity
The California Avocado Commission (CAC) partnered with targeted retailers, including Stater Bros. and Walmart, to showcase that fresh California avocados and unique California avocado recipe ideas are perfect for Memorial Day Weekend celebrations.
From May 26 – May 29, 75 of the top Stater Bros. stores featured a California avocado multi-brand demo program. Social Sampling provided shoppers with fresh samples of California avocado and Houweling’s Tomato atop a Triscuit cracker and shared demo photos on its Facebook and Twitter platforms. Shoppers also received CAC’s United Plates of America recipe booklet. More than 189,865 California avocados were sold during the promotion and social media outreach impressions exceeded 71,100.
On May 26 and May 27, shoppers at Walmart stores located in Arizona, California and Nevada enjoyed refreshing Peach Avocado Smoothie samples. To encourage shoppers to prepare the California avocado smoothie at home, Walmart provided recipe cards during the demos.
Complementing retail merchandising activity, the Commission also shared summer recipes from the United Plates of America recipe booklet on its Twitter channel — encouraging fans to vote on their favorite summer barbecue recipes and then featuring samples of those recipes with California avocados.