Marketing News
Foodservice Chains Promote Locally-grown California Avocados on their Menus
By partnering with foodservice chains during the summer, the Commission encourages demand for the peak-season fruit and builds brand awareness and loyalty. Two of CAC’s restaurant chain partners showcased their use of locally-grown and ethically-sourced California avocados in-store, online and across their social media channels.
California Avocado Menu Items Drive Sales for Restaurant Chain Partners
Chain promotions of California avocado menu items encourage sales of the fruit while adding value to the operator’s purchase of the fruit through the use of California Avocado Commission branded assets in retail locations and on digital and social platforms. Further, the unique away-from-home California avocado dishes inspire consumers to recreate dishes at home.
Commission Showcases California Avocados in On-trend Dishes at Flavor Experience Conference
More than 230 operators from 129+ restaurant brands joined the California Avocado Commission at the Flavor Experience Conference 2023 hosted in San Diego, California from August 20 – 22. The three-day event provided CAC with the opportunity to showcase the local terroir, California difference and seasonal availability of the fruit with a targeted audience of west-coast-based multi-unit operators
Commission’s Data-driven Retail Reports Demonstrate Advantages of California Avocado Season
As part of the California Avocado Commission’s Tiered Account program, CAC develops retail sales reports and ad hoc research studies to help the industry better understand retail sales trends and shopper purchase behaviors in the avocado category. The studies help industry stakeholders drive sales of California avocados, encourage retail partners to stock and promote the Golden State fruit...
Social and Digital Activities of Commission’s Key Retail Partners Secure Nearly 4 Million Impressions
To prepare for the 2022-23 California avocado season and stimulate social and digital activities that pique demand for and loyalty to the locally grown fruit, the California Avocado Commission’s Retail Marketing Directors collaborated with key retail accounts. Together, CAC and the retail teams developed targeted multi-platform social and digital campaigns and custom content to support CAC’s...
California Avocado Summer Menu Items Showcase Peak Season Availability
During peak season, the Commission partners with select restaurant chains to showcase the Golden State fruit with unique menu applications that build awareness of the fruit’s availability and provide added value to the operator partner. These collaborative California avocado promotions help secure distribution of the fruit while encouraging demand with meals away from home that pique...
