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Morrison Healthcare, a division of Compass, will celebrate the start of the California avocado season with back-to-back promotions in 192 units located in the Western and Southwestern United States.

The California Avocado Commission’s consumer advertising campaign launched in April, celebrating the start of the California avocado season. Given the success of last year’s creative, a number of key design elements have been reprised for the 2017 season.

California avocados will gain additional exposure in Western and Southwestern markets with the launch of two new Power Bowls featuring California avocados at 194 California Pizza Kitchen units.

Fresh California avocados will be featured in unique limited time offer Baja Fresh and La Salsa menu items during the height of the California avocado season. As part of the promotions, each foodservice chain will showcase the new California Avocados brand logo on menu boards, cash register wraps and in social media posts from mid-April through the end of June.

The Scoop Blog is an essential piece of the California Avocado Commission’s (CAC) digital presence. Hosted on the www.californiaavocado.com consumer website, the blog provides California avocado fans with season updates, lifestyle posts, nutrition information and recipes for every meal and snacking opportunity.

Approximately 500 Denny’s locations throughout Arizona and California will showcase “A Taste of California” limited time offer from April 1 – June 30, 2017.

More than 225 produce industry members attended the Fresh Produce and Floral Council Northern California luncheon where Connie Stukenberg, CAC retail marketing director, presided over the luncheon as FPFC Board Chair.

Building off the success of the 2016 retail trade advertising campaign, the California Avocado Commission kicked off the 2017 activity communicating the season start of fresh California avocados.

Sixty-two Marie Callender’s locations in California, Idaho, Nevada and Utah are featuring four unique California avocado-centric menu items from March 1 – May 30. Learn more.

On January 28, 2017, more than 525 industry members attended a dinner and dance to recognize the outgoing Board of Directors and celebrate the new members of the Board of Directors with Connie Stukenberg, California Avocado Commission retail marketing director, serving as chair of the Fresh Produce and Floral Council.

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