View the GreenSheet


More than 225 produce industry members attended the Fresh Produce and Floral Council Northern California luncheon where Connie Stukenberg, CAC retail marketing director, presided over the luncheon as FPFC Board Chair.

Building off the success of the 2016 retail trade advertising campaign, the California Avocado Commission kicked off the 2017 activity communicating the season start of fresh California avocados.

Sixty-two Marie Callender’s locations in California, Idaho, Nevada and Utah are featuring four unique California avocado-centric menu items from March 1 – May 30. Learn more.

On January 28, 2017, more than 525 industry members attended a dinner and dance to recognize the outgoing Board of Directors and celebrate the new members of the Board of Directors with Connie Stukenberg, California Avocado Commission retail marketing director, serving as chair of the Fresh Produce and Floral Council.

In preparation for the Big Game — and to build awareness of availability of California avocados at select retailers — the California Avocado Commission (CAC) conducted contests in Gelson’s and Mollie Stone’s stores during the three weeks leading up to the event.

To help consumers stay or get back on track with their healthy resolutions, the California Avocado Commission distributed a New Year’s Resolutions themed email blast to its fans showcasing the healthy attributes of California avocados.

In November, the California Avocado Commission joined R&D/product innovation executives, executive chefs, chain culinarians and menu decision makers in Atlanta, Georgia for the Third Annual Global Culinary Innovators Association Culinary Combine and the International Corporate Chefs Association Board and Sponsors meeting.

The California Avocado Commission conducts an annual tracking study to evaluate the efficacy of its marketing campaigns and measure changes in consumer preferences, avocado usage and attitudes concerning origins of the fruit. Findings from the study help the Commission adjust its marketing plans to ensure they operate efficiently and effectively and deliver maximum value to growers.

The annual PMA Fresh Summit Convention and Expo provided a perfect opportunity for the California Avocado Commission to showcase California avocados to the 20,000+ attendees, and connect in person with retail buyers and other key influencers.

As the California avocado season came to an end, the California Avocado Commission engaged one-on-one with its fans through emotionally engaging social media posts that encouraged fans to embrace autumn. The Commission shared a variety of enticing seasonal recipes that prompted fans to enjoy California avocados while they were still available


Subscribe to Marketing