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Last year the California Avocado Commission partnered with Tremor, a video network that runs pre-roll video across contextually relevant foodie content on selected websites. The Commission is utilizing the same store locator video technology again this year, but has expanded the availability of the store locator by creating a permanent page on the CaliforniaAvocado.com website.

Throughout the month of June, 588 Chipotle locations in Arizona, California, Nevada, Oregon and Washington will showcase their “Extra(Ordinary)” Guacamole made with “millions of Hass avocados picked from the orchards of California.”

Food halls are spreading across the United States as consumers embrace a European trend that allows them to shop for artisanal products and dine on international fare under one roof. As part of its California Avocado Month campaign, the California Avocado Commission is embracing the trend by partnering with food hall restaurants and food bloggers.

On May 20, Visit Oceanside, Green Oceanside, the South Morro Hills Association, and Feeding the Soul hosted San Diego-based food writers, news media, community members and fellow growers at the grove owned by Mraz Family Farms in South Morro Hills, CA.

The avocado industry estimates that 123 million pounds of Hass avocados will be consumed for Memorial Day weekend activities. In anticipation of this exceptional consumer demand — and the demand for California avocados throughout the summer holidays — the California Avocado Commission has developed the “United Plates of America” promotion.

California avocado fans aren’t shy about their love for the fresh fruit — they eagerly share photos of their favorite California avocado meals or selfies of themselves in front of Commission posters on their favorite social media platforms. This season, the Commission is asking California avocado growers to share their love of California avocados too.

Throughout the summer, California avocado fans will have the opportunity to enjoy unique meals featuring their favorite California fruit at Del Taco and Farmer Boys locations.

The California Avocado Commission’s team of Registered Dietitian Nutrition Ambassadors kicked off a series of informational media activities in April that will continue throughout the California avocado season.

In March, as the California avocado season began, the California Avocado Commission (CAC) launched a consumer public relations campaign designed to get the attention — and the palates — of its eager fans.

The California Avocado Commission has sponsored the Fallbrook Avocado for a number of years to engage one-on-one with California avocado fans. The tradition continued on April 23 on Main Street in downtown Fallbrook.

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