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GreenSheet | April 17, 2017

Read the latest GreenSheet for up-to-the-minute California avocado industry news, research and information.

The California Avocado Commission has mailed its Midseason Crop Estimate Survey to California avocado growers and encourages growers to complete the survey by the May 1, 2017 deadline.

Presentation materials from the California Avocado Commission’s March 2017 Annual Meeting are now available online.

Index Fresh is hosting a seminar entitled “Decision Support Tools for Management of Avocado Nutrition and Chloride Toxicity” in all three major California avocado growing regions. The seminar will include findings from Dr. David Crowley’s five-year decision support tool research project, and a glimpse into how the tool will look and feel to growers from the software development company.

The Scoop Blog is an essential piece of the California Avocado Commission’s (CAC) digital presence. Hosted on the consumer website, the blog provides California avocado fans with season updates, lifestyle posts, nutrition information and recipes for every meal and snacking opportunity.

Fresh California avocados will be featured in unique limited time offer Baja Fresh and La Salsa menu items during the height of the California avocado season. As part of the promotions, each foodservice chain will showcase the new California Avocados brand logo on menu boards, cash register wraps and in social media posts from mid-April through the end of June.

California avocados will gain additional exposure in Western and Southwestern markets with the launch of two new Power Bowls featuring California avocados at 194 California Pizza Kitchen units.

Summary- The tendency for troughing near and west of N California continues, even as we approach the normal end of the season. The sea surface temperature anomaly (SSTA) pattern in the central N Pacific is strong and persistent enough to continue the tendency for troughing through May and possibly into June. Forcing for troughs over the southwestern US may still be related to the currently weak El Niño, although seasonal factors that affect El Niño’s influence decrease with approach of summer. A classic, moderate to strong El Niño anomaly pattern is starting to develop, as shown by the current SSTA pattern, and the forecast developments shown by the North American Multi-model Ensemble (NMME) in the early fall.