GreenSheet | July 5, 2017

Read the latest GreenSheet for up-to-the-minute California avocado industry news, research and information.

California Avocado Commission Launches Redesigned Grower Website

  • Jul 05, 2017

In July, the California Avocado Commission revealed a fresh new look and feel for the California avocado grower website — one that is aligned with the corporate brand redesign that took place last year.

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Summer Issue of From the Grove Is Now Available Online

  • Jun 23, 2017

The Summer 2017 issue of From the Grove is now available online.

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Commission to Host Labor and Immigration Seminars on August 2 and 3

  • Jun 27, 2017

The availability for skilled farm labor throughout agriculture continues to be an issue of concern. The California Avocado Commission is hosting seminars to discuss skilled labor concerns affecting the industry. Learn more.

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CAPCA ED Hosting Shot Hole Borer Seminar

  • Jun 22, 2017

On August 15, CAPCA ED is hosting a Continuing Education Seminar that may be of interest to California avocado growers. CAPCA ED is offering a half-day rate ($50) for growers who would be interested in attending the shot hole borer portion of the seminar only.

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Jan DeLyser Represents California Avocado Commission at United Fresh Produce Convention

  • Jun 30, 2017

California Avocado Commission Vice President Marketing, Jan DeLyser, attended the United Fresh Produce Convention in Chicago, Illinois, on CAC’s behalf and was a featured speaker at two events.

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Stater Bros. and Walmart In-Store Demos Highlight California Avocado Memorial Day Merchandising Activity

  • Jun 19, 2017

The California Avocado Commission partnered with targeted retailers, including Stater Bros. and Walmart, to showcase that fresh California avocados and unique California avocado recipe ideas are perfect for Memorial Day Weekend celebrations.

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Habit Burger Celebrates its Santa Barbara Heritage with California Avocado Charburger Promotion

  • Jun 24, 2017

Habit Burger celebrated California Avocado Month and its Santa Barbara Heritage with a four-week promotion featuring their popular Charburger topped with fresh California avocados.

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Commission Showcases Fresh California Avocado Menu Items for High-profile Industry Decision Makers

  • Jun 27, 2017

In mid-May, the California Avocado Commission showcased the versatility of premium fresh California avocados at two industry conferences hosted in Chicago, Illinois — the 2017 National Restaurant Association’s (NRA) Marketing Executive Group (MEG) Spring Summit and the International Corporate Chef Association (ICCA)/Global Culinary Innovators Association (GCIA) NRA Reception.

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30-Day Weather Outlook for July 3, 2017, to August 3, 2017

  • Jul 05, 2017

Summary- The basic pattern consists of high pressure over the southwestern US and Great Basin/Rockies, with SW flow to the west of Oregon. This upper high is helping tropical cyclones to develop off SW Mexico and south of Baja Calif. Troughing still occurs in the westerlies, but the westerlies are displaced well to the north now during the early to mid-summer period. Moisture for TSTMS in the SierraNV continues somewhat limited. A pool of cooler than normal sea surface remains in the tropical region S thru WSW of southern Baja Calif. This will discourage intensification of tropical cyclones during July. It also contributes below normal moisture into Baja Calif, resulting in drier than normal conditions in Baja, NW Mexico, and S Calif during July. Monsoonal moisture is still present, but travels northward thru mainland Mexico, and into New Mexico, east Arizona, and the southern Great Plains. El Niño continues, but is subdued as is typical in mid-summer. Some redevelopment of El Niño is possible in mid-winter 2018, but forecasted results are inconclusive.

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