GreenSheet | March 16, 2017

Read the latest GreenSheet for up-to-the-minute California avocado industry news, research and information.

Growers Encouraged to Participate in Upcoming CAC Annual Meetings

  • Mar 16, 2017

The California Avocado Commission invites growers and industry stakeholders to attend one of its upcoming 2017 Annual Meetings in order to receive important updates and provide input concerning Commission and avocado industry activities.

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Commission Negotiates Reduced Ag Water Rate Increase in Ventura County Waterworks District 1

  • Mar 15, 2017

In January, the California Avocado Commission was asked by Moorpark area growers to help in a pending water rate increase for Ventura County Waterworks District 1 (VCWD1). Learn more about the negotiation process and results.

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Researchers Seek Growers with Salinity or Phytophthora Root Rot Issues for Research Project

  • Mar 13, 2017

CSU Monterey Bay in conjunction with UC Riverside is conducting a research project to help growers diagnose avocado salinity stress and root rot disease early on. Researchers are looking for growers who currently have salinity problems and/or Phytophthora root rot and who would be willing to have them take leaf, root, and soil samples on their properties within the next few weeks. Learn more.

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Hass Avocado Board Seeks New Members

  • Mar 09, 2017

The Hass Avocado Board (HAB) is seeking California avocado industry members to join the HAB board and help make their ambitious five-year strategic plan a reality. Learn more about the board and the nomination process.

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Marie Callender’s Showcases California Avocados in Seafood Celebration Pie Combos Promotion

  • Mar 07, 2017

Sixty-two Marie Callender’s locations in California, Idaho, Nevada and Utah are featuring four unique California avocado-centric menu items from March 1 – May 30. Learn more.

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California Avocado Retail Trade Ad Campaign Extended for a Second Year

  • Mar 13, 2017

Building off the success of the 2016 retail trade advertising campaign, the California Avocado Commission kicked off the 2017 activity communicating the season start of fresh California avocados.

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30-Day Weather Outlook for March 13, 2017, to April 13, 2017

  • Mar 14, 2017

Summary- Strong, stationary, warm upper high pressure continued across Calif on March 13, but will weaken on the 14th. We are seeing a shift to a wetter pattern with resumption of a broad belt of westerlies across most of Calif in by March 18-19. The troughing pattern is bi-modal. Most troughs develop near the coast of northcentral and N Calif, but a few develop in the Great Basin and Rockies area. Forcing for troughs occurring from the N and Calif coast and WSW-ward is from the sea surface temperature anomaly (SSTA) pattern W of Calif. Forcing for troughs over the Great Basin is related to the currently weak El Niño. The combined effect has been wet in N and northcentral California, and drier than normal in southcentral and S Calif, however this is changing to mostly wet in N and central Calif. We still expect occasional southern storm track conditions, with showers and low snow levels in the Sierras in late Mar and Apr.

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