GreenSheet | September 18, 2017

Read the latest GreenSheet for up-to-the-minute California avocado industry news, research and information.

Pine Tree Ranch Grower Field Day to Cover Crop Estimating, Winter Prep and Energy Efficiency Programs

  • Sep 06, 2017

The final installment of the California Avocado Commission’s 2016-17 grower field days will feature presentations on crop estimating, reading avocado trees and energy efficiency programs for irrigation pumps. Learn more.

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FDA Considering Extending Timelines for FSMA Water Testing Requirements

  • Sep 15, 2017

Based on input from the produce industry, including the California Avocado Commission, the Food and Drug Administration has re-opened the Food Safety Modernization Act (FSMA) rule-making process to consider amending the Produce Safety and the Preventive Controls for Human Foods Rules.  

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California Avocado Society Annual Meeting Includes Field Tour, Conference and Awards

  • Sep 15, 2017

The California Avocado Society will hold its annual meeting from October 20 – 21, 2017 in Ventura County. The two-day event will include a field tour and annual meeting with presentations from industry experts, a grower panel and award presentations.

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Specialty Crop Block Grant Program Seeks Technical Review Committee Members

  • Sep 14, 2017

The California Department of Food and Agriculture is seeking volunteers with experience and knowledge concerning California’s specialty crop industry to join its Specialty Crop Block Grant Program Technical Review Committee to evaluate and make recommendations to the CDFA on funding proposals.

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Commission’s Social Media Posts Reach More Than 2.2 Million at the End of Summer

  • Sep 05, 2017

To ensure California avocado fans enjoy their favorite premium fruit before autumn returns, the California Avocado Commission highlighted the closing of the California avocado season on its social media channels from the end of July through August.

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Supermarket Dietitians Share Their Love of California Avocados in Targeted Retailers

  • Sep 12, 2017

For shoppers, Supermarket Dietitians (SD) serve as a trusted resource for nutritional information and usage ideas — be it in the store, on social media, in print or on the television. To ensure consumers have a variety of California avocado recipes and information available to them, the California Avocado Commission partners with targeted retail SDs on a wide range of promotional activities tailored specifically to each retailer and their customers.

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California Avocados Showcased at 2017 Flavor Experience Conference

  • Sep 14, 2017

Marketing, culinary, menu development and purchasing executives gathered at the Marriott Newport Beach Spa and Resort Hotel from August 14 – 16 for the 2017 Flavor Experience Conference. The California Avocado Commission (CAC) sponsored the event and members of the foodservice team participated.

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30-Day Weather Outlook for September 12, 2017, to October 12, 2017

  • Sep 13, 2017

Summary- Upper low pressure near central and southern California will continue some support for showers in the SierraNV, and possibly also in southern California. Another tropical cyclone is suggested to move into W Mexico on September 17-19th, producing rains in Sinaloa/Sonora, thence into S Arizona and New Mexico. The active trough in California will tend to steer the tropical cyclone into W Mexico and New Mexico rather than into S California.

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