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The GreenSheet

The GreenSheet e-newsletter is the California Avocado Commission's (CAC) primary means of sharing important, up-to-the-minute California avocado industry news, research and information on a semi-monthly basis. The GreenSheet is also sent to California avocado stakeholders on an as-needed basis to alert industry members of adverse weather events, critical pest updates or time-sensitive legislative issues.

Archives

Greensheet Archive December, 2013

TOPICS:
Pine Tree Ranch Demonstration Grove Inaugural Field Day; Help Make a Difference in December — Participate in Farm to Food Bank Month; Economic Analysis Demonstrates Positive Impact of CAC’s Advertising and Promotions; US Farmers & Ranchers Alliance CA Qualitative Research Study; CAC Issues Request for Proposals (RFP) for Farm Management and Grove Development Services at Pine Tree Ranch; 2013-14 Avocado Inspection Program Fee Schedule & Inspection Hours; Potential Pests and Avocado Diseases Video Presentations Available; Polyphagous Shot Hole Borer Professional Development Training; Defense Commissary Agencies (DeCA) Participate in Late Season California Avocado Sales and Display Contest; CAC Receives Favorable Responses from Retailer Survey; CAC’s Redesigned Nutrition Section on CaliforniaAvocado.com; CAC Foodservice Introduces Schools to the Menu Benefits of Fresh California Avocados
TOPICS:
Grower Call to Action on Immigration Reform: Contact Your Republican Representative Today!; Commission Board Approves GAP Rebate for Growers; Upcoming December GAP Workshops; CAC Submits Comments on Proposed “Produce Safety Rule”; Caltrans Looking to Purchase AG Conservation Easement in Coastal Zone; Report-A-Pest App Now Available for Android Users; California Avocado Commission Sets 2014 Editorial Schedule at IFEC Conference; CAC Partners with Beef Cook Off to Showcase California Avocados at Exclusive Media Event in NYC; CAC Promotion of Avocados for Baking Helps Increase Usage; Costco’s Annual Cookbook Features Two California Avocado Recipes; Weather Outlook

Greensheet Archive November, 2013

TOPICS:
Upcoming Meetings and Events; CAC-GAP Grower Workshops set for December 10th, 11th, & 12th; California Small Farmer Conference Scholarships Available; Funding for Three NRCS Programs Available; CDFA 21st Century Invasive Pest Management Symposia; Production Research Committee Meeting; Avocado Meeting at South Coast Research and Extension Center – Irvine; First Lady Michelle Obama Helps Announce Collaboration Between Sesame Workshop and Produce Marketing Association; CAC Retail Advertising and Display Contests Awards Announced; PMA Fresh Summit Activities Are Big Wins for CAC; California Avocado Commission 2013 Social Media Highlights; California Avocado Social Media Fan Corner

Greensheet Archive October, 2013

TOPICS:
Upcoming Meetings and Events; CAC-GAP Rebate Submissions Due November 12th, 2013; USDA Conservation Funding Deadline Approaching; Upcoming Conference on Managing Agricultural Nutrients; Estimated 100,000 Avocado Fans Celebrate at Green Carpinteria Festival; Avocado Declared “Breakthrough Ingredient of the Year” at Foodservice Event; Retailer Interest in California Reed Avocados Spurs Late-Season Displays; California Avocado Social Media Fan Corner
TOPICS:
2013 CAC General Election Update; Hass Avocado Board Considers Proposal to Form Foreign and Domestic Super-Committee; International Agriculture Trade Summit; Commission Moves Forward With DC Meetings Despite Government Shutdown; CDFA State Board of Food and Agriculture Meeting Report; Brown Marmorated Stink Bug makes its way to Southern California; USDA Seeks Grower Input Concerning Quarantine Endorsement Pilot Program; California Avocados Go Back to School with Style; CAC Spices up PMA Fresh Summit Plans with New Orleans Chef Susan Spicer; Awards for California Avocado Commission Marketing Programs and Staff

Greensheet Archive September, 2013

TOPICS:
USDA Lifts Ban On Hawaiian Avocado Shipments to US Mainland; CAC Continues to Advocate for Immigration Reform Despite Possible Government Shutdown; Commission Secures LBAM Exemption from APHIS; Upcoming Tree & Vine Seminar 2013; 2013 Retail Corner: Morro Bay Avocado and Margarita Festival; Restaurant Chains Offer New Avocado Menu Items; California Avocado Social Media Fan Corner; California Avocado Commission Supports Chipotle’s Cultivate Event in Chicago; Market Trends; Weather Outlook
TOPICS:
Commission Management Takes 2013-14 Preliminary Budget and Assessment Rate to the Field; Deadline to sign-up for 2015 crop insurance is November 30, 2013; Polyphagous Shot Hole Borer Professional Development Training; Utilizing the Newest Sales Resource: The Supermarket Registered Dietitian; Retail Corner: Social Media Update, Albertson’s Sales Contest; CAC Challenges Registered Dietitians in Recipe Contest; California Avocado Consumer Advertising Continues into September; Market Trends; Weather Outlook

Greensheet Archive August, 2013

TOPICS:
Spirited Town Hall Meeting in Fallbrook Shows Huge Divide on Immigration Reform; CAC Grower Website Continues Providing Fresh, Relevant Content for Growers; The 7th Annual Avocado Margarita Festival; Chain Decision-Makers and Foodservice Influencers Follow Fresh California Avocados From Field to Table; California Avocado Social Media Fan Corner; Trade PR Promotes California Avocado Leadership; 2013 Retail Corner, Market Trends; Weather Outlook
TOPICS:
Jonathan Dixon to Leave CAC, CAC 2013 General Election Nominations Are Now Underway, Congressman Hunter to Host Town Hall Meeting in Fallbrook, New Reports of Greenhouse Thrips in Avocado Groves, CAC Staff Visit Florida Avocado Researchers, California Avocado Consumer Advertising Continues to Drive Demand throughout the Season, 2013 Retail Promotions, Chefs and Culinary Educators Learn to FRESHen Up the Menu With Fresh California Avocado, 4th of July Promotion 2013, Market Trends, Weather Outlook

Greensheet Archive July, 2013

TOPICS:
Treating for Persea Mite, Commission Participates in Town Hall Forum on Immigration Reform, Central Coast Water Board - Approved Cooperative Groundwater Monitoring Programs for Irrigated Agriculture, Production Research Committee Discusses New Research Proposals, Budwood Theft from UC Riverside ASBV-infected Avocado Trees, Avocado Theft Reported in San Diego County, California Avocado Foodservice Promotions Continue Throughout the Summer, Highlights from Northeast Summer 2013 Promotions, California Avocado Social Media Corner, CAC Co-Marketing with Beef Adds Promotional Coverage in Summer/Early Fall

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