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The GreenSheet

The GreenSheet e-newsletter is the California Avocado Commission's (CAC) primary means of sharing important, up-to-the-minute California avocado industry news, research and information on a semi-monthly basis. The GreenSheet is also sent to California avocado stakeholders on an as-needed basis to alert industry members of adverse weather events, critical pest updates or time-sensitive legislative issues.

Archives

Greensheet Archive October, 2013

TOPICS:
2013 CAC General Election Update; Hass Avocado Board Considers Proposal to Form Foreign and Domestic Super-Committee; International Agriculture Trade Summit; Commission Moves Forward With DC Meetings Despite Government Shutdown; CDFA State Board of Food and Agriculture Meeting Report; Brown Marmorated Stink Bug makes its way to Southern California; USDA Seeks Grower Input Concerning Quarantine Endorsement Pilot Program; California Avocados Go Back to School with Style; CAC Spices up PMA Fresh Summit Plans with New Orleans Chef Susan Spicer; Awards for California Avocado Commission Marketing Programs and Staff

Greensheet Archive September, 2013

TOPICS:
USDA Lifts Ban On Hawaiian Avocado Shipments to US Mainland; CAC Continues to Advocate for Immigration Reform Despite Possible Government Shutdown; Commission Secures LBAM Exemption from APHIS; Upcoming Tree & Vine Seminar 2013; 2013 Retail Corner: Morro Bay Avocado and Margarita Festival; Restaurant Chains Offer New Avocado Menu Items; California Avocado Social Media Fan Corner; California Avocado Commission Supports Chipotle’s Cultivate Event in Chicago; Market Trends; Weather Outlook
TOPICS:
Commission Management Takes 2013-14 Preliminary Budget and Assessment Rate to the Field; Deadline to sign-up for 2015 crop insurance is November 30, 2013; Polyphagous Shot Hole Borer Professional Development Training; Utilizing the Newest Sales Resource: The Supermarket Registered Dietitian; Retail Corner: Social Media Update, Albertson’s Sales Contest; CAC Challenges Registered Dietitians in Recipe Contest; California Avocado Consumer Advertising Continues into September; Market Trends; Weather Outlook

Greensheet Archive August, 2013

TOPICS:
Spirited Town Hall Meeting in Fallbrook Shows Huge Divide on Immigration Reform; CAC Grower Website Continues Providing Fresh, Relevant Content for Growers; The 7th Annual Avocado Margarita Festival; Chain Decision-Makers and Foodservice Influencers Follow Fresh California Avocados From Field to Table; California Avocado Social Media Fan Corner; Trade PR Promotes California Avocado Leadership; 2013 Retail Corner, Market Trends; Weather Outlook
TOPICS:
Jonathan Dixon to Leave CAC, CAC 2013 General Election Nominations Are Now Underway, Congressman Hunter to Host Town Hall Meeting in Fallbrook, New Reports of Greenhouse Thrips in Avocado Groves, CAC Staff Visit Florida Avocado Researchers, California Avocado Consumer Advertising Continues to Drive Demand throughout the Season, 2013 Retail Promotions, Chefs and Culinary Educators Learn to FRESHen Up the Menu With Fresh California Avocado, 4th of July Promotion 2013, Market Trends, Weather Outlook

Greensheet Archive July, 2013

TOPICS:
Treating for Persea Mite, Commission Participates in Town Hall Forum on Immigration Reform, Central Coast Water Board - Approved Cooperative Groundwater Monitoring Programs for Irrigated Agriculture, Production Research Committee Discusses New Research Proposals, Budwood Theft from UC Riverside ASBV-infected Avocado Trees, Avocado Theft Reported in San Diego County, California Avocado Foodservice Promotions Continue Throughout the Summer, Highlights from Northeast Summer 2013 Promotions, California Avocado Social Media Corner, CAC Co-Marketing with Beef Adds Promotional Coverage in Summer/Early Fall
TOPICS:
CAC President Meets With USDA Under Secretary, House Narrowly Passes "Ag-Only" Farm Bill, Weather Alerts on Redesigned Grower Website, FujiMite® Registered for Use on Avocados in California, Public Relations Promotes California Avocado Usage for the Summer Months, Consumer Advertising Messages Promote the Premium Attributes of California Avocados, At Miami Summit, Chefs Consider Fresh California Avocado Value and Versatility, 2013 4th of July Promotions, Market Trends, Weather Outlook

Greensheet Archive June, 2013

TOPICS:
Grower Discussion Groups, Firewood Task Force, Production Research Proposals Submitted, Senate Immigration Reform Legislation, Avocado Growing Regions Declared Drought Disaster Areas, Farm Bill Fails House Vote, Food Bloggers and California Avocados, Add-vocado! at SUBWAY®, The United Grocers Show, California Club at Togo’s, Market Trends, Weather Outlook
TOPICS:
Northern Field Office Grand Opening , Senate Immigration Reform Debate, 21st Century Invasive Pest Management Symposium Series, Tre-Hold Registration, Production Research Request for Proposals, Polyphagous Shot Hole Borer Update, Consumer Advertising Messages Drive Preference for California Avocados, Artisan Chef Partners Share California Avocado Recipes, CAC Merchandising Team and Retailers Geared Up for 4th of July, Foodservice Event Updates, Market Trends

Greensheet Archive May, 2013

TOPICS:
Open House at Santa Paula Field Office, Avocado Inspection Program Moves to Santa Paula, Polyphagous Shot Hole Borer Update, California Avocado Social Media Corner, Food Bloggers and the Farm-to-Fork Journey, 2013 Memorial Day Promotions Shari’s Spring Menu, California Avocados Go To Culinary School

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