Growers and Industry Members Encouraged to Complete Heatwave Impact Survey
To better understand the impact of the heatwave on the 2025 California avocado crop volume, CAC has drafted a brief survey. The Commission highly encourages California avocado growers and industry members to complete the survey as data from the survey will help CAC refine heatwave responses by area based on the specificity of responses.
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Latest News
Commission Mixes it Up with California Restaurateurs
To expand its target base of restaurant contacts and cement existing relationships that lead to future promotion opportunities, the California Avocado Commission sponsored and participated in two California Restaurant Association Regional Chapter Mixers in Orange County and Los Angeles County.
Growers Encouraged to Take UC Davis Nitrogen and Irrigation Needs Assessment Survey
The UC Davis Nitrogen and Irrigation Initiative research and extension program seeks feedback from California avocado growers to evaluate the effectiveness of extension services provided by the University of California. Learn more.
California Avocado Month Public Relations Campaign Garners Nearly 283 Million Impressions
To generate excitement for California Avocado Month, the California Avocado Commission’s public relations campaign showcased new recipes specially crafted by Chef Brooke Williamson that invited consumers, retailers and media members alike to celebrate and enjoy the Golden State fruit. Learn more.
Peak Season California Avocado Social Media Campaign Piques Consumer Interest
To create anticipation for — and sustain interest in — the fresh California avocado season among Premium Californians, the California Avocado Commission runs a targeted social media campaign across its channels throughout the year to reinforce the California avocado campaign messaging, keeping California avocados top of mind and encouraging brand preference.
Upcoming Events
CAC Finance Committee Meeting, October 2024
CAC Executive Committee Meeting, October 2024
CAC Board Meeting, October 2024
Avocado Irrigation Workshop
Current Markets
| Avocado Size | Conventional #1 | Organic #1 |
|---|---|---|
| 48's | $1.80 | Insufficient Volume |
| 60's | $1.25 | Insufficient Volume |
| 70's | $0.80 | Insufficient Volume |
| Weekly Volume | Season-to-Date | |
|---|---|---|
| California Total | 2,532,967 | 349,592,894 |
| Import Total | 43,870,361 | 2,292,363,518 |
| USA Total | 48,717,428 | 2,733,364,832 |
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