GreenSheet | June 3, 2024

The University of California Cooperative is hosting an Intro to Integrated Pest Management for Farmers webinar on June 11 from 2:00 – 3:30 p.m. Experts in the field will discuss how to manage pests with practices that reduce reliance on pesticides.

On May 22, the California Department of Food and Agriculture’s Avocado Inspection Program announced the Reed avocado release dates for the 2024/2025 season.

This May, the Commission's consumer advertising has exceeded KPIs, the consumer website homepage has been updated to integrate with the new ad campaign, CAC staff attended IFPA and public relations activities have begun in preparation for California Avocado Month. Learn more.

The Commission typically releases a crop update with an estimated crop size and timing based on grower survey results. There are times when the grower and handler survey results are not aligned closely enough for CAC to publish one number. This is the case in 2024 and therefore CAC is providing the results of both the handler and grower mid-season crop updates.

The California Department of Pesticide Regulation has approved the herbicide Rely® 280 (glufosinate-ammonium) for use in avocado groves in California. Rely® 280 is a post-emergence broad-spectrum herbicide for use against broadleaf and grassy weeds. Glufosinate-ammonium is an excellent alternative to glyphosate, especially for those weeds that have developed glyphosate resistance. 

Designed to encourage demand for California avocados, the California Avocado Commission kicked off this season’s retail programs with multi-faceted in-store, digital and social promotions at Gelson’s Markets and Mollie Stone’s Markets.

Flame Broiler and NORMS are showcasing California avocados on their menus and with targeted social media posts and email blasts. Learn more.