Read the latest GreenSheet for up-to-the-minute California avocado industry news, research and information.
GreenSheet | June 4, 2025
Image
Jun 1, 2025
The California Avocado Commission Board of Directors has promoted Ken Melban to be the organization’s president, effective May 22, 2025.
Jun 2, 2025
The California Department of Food and Agriculture’s Avocado Inspection Program has announced the 2025/2026 season release dates for Reed avocados.
Jun 2, 2025
While water discussions for 2026 were ongoing at the San Diego County Water Authority, the San Diego County Farm Bureau learned of a staff recommendation to eliminate the Permanent Special Agricultural Water Rate program and the Ag Discount over a two-year period. The SDCFB advocated against the elimination of these programs at the May 22 SDCWA meeting.
May 28, 2025
The California Avocado Commission is providing growers with an update concerning our continued efforts calling for the U.S. Department of Agriculture to reinstate its original inspection protocols of avocados from Mexico.
Image
May 27, 2025
In May, CAC partnered with Bristol Farms to promote locally grown California avocados, showcased California growers' sustainability practices at Mollie Stone's Markets, celebrated Earth Day with fresh avocado offerings at USC and earned robust media coverage of the California Avocados brand and fruit.
Image
May 21, 2025
The California Avocado Commission’s 2025 consumer media plan, which launched on April 1, 2025, features a strategic mix of advertising across television, digital, streaming, audio and out-of-home platforms.