The California Avocado Commission’s 2025 consumer media plan, which launched on April 1, 2025, features a strategic mix of advertising across television, digital, streaming, audio and out-of-home platforms. To reach consumers in key markets, the Commission is leveraging advanced digital tools to target specific audience segments, customize content based on real-time purchase data, monitor consumer sentiment and guide shoppers to retail locations where California avocados are available for purchase.
To better assess the effectiveness of its digital advertising efforts, the Commission will implement two new measurement tools this year: a foot traffic study and a sales attribution study. These tools will track in-store visits and analyze the return on ad spend based on actual sales data.
For a more in-depth look at the full details of the 2025 consumer advertising media strategy, click here to read the full article in From the Grove.
