Read the latest GreenSheet for up-to-the-minute California avocado industry news, research and information.
GreenSheet | April 1, 2025
Mar 31, 2025
The California Avocado Commission recently shared its Annual Meeting Board Presentation with attendees during a series of CAC Annual Meetings held across California avocado growing regions. A copy of that presentation is now available online.
Apr 1, 2025
On Wednesday, April 16 the California Avocado Society is hosting a two-hour seminar entitled, Water Knowledge is Power Knowledge.
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Mar 26, 2025
From February 24 – 27, the California Avocado Commission and its consumer marketing agency Curious Plot partnered for a dynamic video and photo session in the San Diego area for CAC’s 2025 “What’s Inside a California Avocado?” consumer advertising campaign.
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Mar 21, 2025
Retail trade advertising plays an important role in building visibility and awareness of the California Avocados brand, reinforcing key consumer preferences and showcasing CAC’s retail support programs that expand retail opportunities and encourage sales. This season’s trade advertising campaign delivers a clear and compelling message focused on the business benefits of carrying California avocados