The California Avocado Commission recently shared its Annual Meeting Board Presentation with attendees during a series of CAC Annual Meetings held across California avocado growing regions. A copy of that presentation is now available on the California avocado growers website.
The presentation includes the following:
- A summary of 2024 pricing data including comparisons of pricing within and outside of California, as well as FOB pricing compared to imports
- An overview of the 2024-25 budget
- A look at CAC’s advocacy efforts to address USDA’s APHIS turning over inspections of Mexican avocados to Mexico
- A review of production research including avocado seed weevil and a survey of fruit feeding insect pests present in Guatemala
- Marketing highlights including the evolution of the 2024 marketing campaign and the focus on California avocado content and asset support for retail partners