Our Vision
To be recognized as the most-desired avocado in the world by fostering a vibrant industry.
Our Mission
To maximize grower returns by enhancing premium brand positioning for California avocados and improving grower sustainability.
CAC News
CAC Annual Meeting Board Presentation Available Online
From April 15 – 17, the California Avocado Commission held a series of CAC Annual Meetings to share the latest news with industry members and solicit their feedback. A copy of the CAC Annual Meeting presentation is now available online. The presentation covers the following topics:
Growers Encouraged to Complete Industry Survey to Help Define Use of CAC Resources
The California Avocado Commission’s 2024 Planning Survey plays a crucial role in providing growers with the opportunity to offer input about how CAC invests its resources in marketing, production research, industry affairs and export market development. The Commission will utilize survey feedback to align strategic planning with grower needs.
CAS/CAC/UCCE Comprehensive Seminar to Address Avocado Grove Fertilization
The California Avocado Society, in partnership with the California Avocado Commission and UC Cooperative Extension, is hosting a grower seminar on April 11 from 1:00 – 3:00 p.m. that will provide a comprehensive overview of California avocado grove fertilization.
Growers Encouraged to Attend Annual Commission Meeting and Participate in Survey
The California Avocado Commission will host its 2024 Annual Meetings over a series of three days — April 15 – April 17 to share the latest updates with industry members and solicit their feedback. CAC encourages members of the agricultural community to attend the sessions.
Winter Issue of From the Grove Available Online
The latest issue of the California Avocado Commission’s quarterly publication, From the Grove, is now available online.
Commission takes action on request to call for a referendum on HAB
In January 2024, the Commission received a letter from Avocado Growers of California (AGC) requesting that the Commission contact U.S. Department of Agriculture Secretary Vilsack regarding the call for a referendum on the Hass Avocado Board. The request was considered by the Commission at its February 22, 2024 Board meeting.
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