To be recognized as the most-desired avocado in the world by fostering a vibrant industry.
To maximize grower returns by enhancing premium brand positioning for California avocados and improving grower sustainability.
In February, the California Avocado Commission invited California Department of Food and Agriculture Secretary Karen Ross to tour California avocado groves in Ventura County affected by the Thomas Fire.
The California Avocado Commission will hold its 2018 Annual Meetings in Temecula, Ventura and San Luis Obispo this March. The meetings will cover important updates concerning the Commission and the avocado industry, and input from industry stakeholders is highly encouraged.
After record-breaking attendance last year, Morro Bay is expanding its Annual Avocado and Margarita Street Festival to accommodate its ever-growing fan base. The California Avocado Commission is once again an event sponsor and will have a booth at the festival so we encourage growers to visit the festival and support our Central Coast growers.
Two presentations from the California Avocado Commission’s recent agriculture labor seminars are now available online. The seminar provided a status update on possible legislative efforts and information concerning the H2A Temporary Agricultural Workers program.
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