To be recognized as the most-desired avocado in the world by fostering a vibrant industry.
To maximize grower returns by enhancing premium brand positioning for California avocados and improving grower sustainability.
Handouts from the California Avocado Commission’s July 13 Field Day are now available online. The Field Day session included presentations from Dr. Jaime Whiteford, District Scientist with the Ventura County Resource Conservation District (RCD) and Dr. Akif Eskalen.
In July, the California Avocado Commission revealed a fresh new look and feel for the California avocado grower website — one that is aligned with the corporate brand redesign that took place last year.
The availability for skilled farm labor throughout agriculture continues to be an issue of concern. The California Avocado Commission is hosting seminars to discuss skilled labor concerns affecting the industry. Learn more.
The Summer 2017 issue of From the Grove is now available online.
The 2016-17 grower crop survey responses have been compiled and the results of the California avocado mid-season crop estimate update are now available online. Learn more.
The 2016 California Avocado Acreage Inventory survey is complete and results are available online. Learn more about the 2016 results and industry trends.
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