Marketing California Avocados

At the recent California Avocado Commission annual meetings, CAC Vice President of Marketing Terry Splane shared a video highlighting the results of the new advertising campaign that was launched in 2024.

From February 24 – 27, the California Avocado Commission and its consumer marketing agency Curious Plot partnered for a dynamic video and photo session in the San Diego area for CAC’s 2025 “What’s Inside a California Avocado?” consumer advertising campaign.

Retail trade advertising plays an important role in building visibility and awareness of the California Avocados brand, reinforcing key consumer preferences and showcasing CAC’s retail support programs that expand retail opportunities and encourage sales. This season’s trade advertising campaign delivers a clear and compelling message focused on the business benefits of carrying California avocados

The California Avocado Commission kicked off 2025 retail promotions with Mollie Stone's Markets, a San Francisco retailer, with activities from January 27 through February 11 themed around the Big Game. These activities were designed to build local brand awareness and communicate that California avocados are back in season.

The March Video of the Month features Rachael Laenen, whose family are multi-generational avocado growers.

To position California avocados to be the most-valued avocados among targeted foodservice audiences through value-added educational support, the California Avocado Commission hosted training and flavor-building sessions with two multi-billion-dollar global foodservice management companies — ARAMARK’s LifeWorks and Compass Group — that provide foodservice support at business and industry locations.

The December marketing digest provides an overview of post-season activity and engagement on the California Avocado Commission's consumer-facing website.