Marketing California Avocados

In March 2020, the California Avocado Commission launched a profile on LinkedIn — the only major business-to-business social network that enables users to make connections with colleagues and businesses, learn more about their respective fields and share their experiences.

From October 14 through the end of the month the California avocado merchandise shop is having a 30%-off sale on California Avocado posters!

In late September the Hass Avocado Board commemorated its 20th anniversary by recognizing key individuals who played critical roles in establishing, building and helping to grow HAB programs, strategy and direction.

The California Avocado Commission’s Living Well Brand Advocates leverage their nutrition knowledge and California avocado messages to provide consumers, influencers, healthcare providers and media audiences with helpful tips, versatile recipes and creative usage ideas.

More than 200 foodservice operators representing more than 114 brands attended the annual Flavor Experience conference from August 16 – 17 at the Intercontinental Hotel in San Diego. This event provided the California Avocado Commission with an impactful opportunity to reinforce the local terroir, California difference and seasonal availability of the fruit in a key California avocado growing area.

Over the past several years, the California Avocado Commission has worked closely with credentialed retail dietitians to share key California avocado messaging. These efforts have contributed to the Commission becoming a respected go-to resource for information and inspiration about everything California avocados.

The International Fresh Produce Association Foodservice Conference provides the California Avocado Commission with the opportunity to reinforce its position as a resource for all things avocado and showcase, in person, the resources it has available to help attendees support their menus with California avocados.

With avocado handlers continuing to export California avocados to South Korea, the California Avocado Commission utilized Market Access Program grant funds to develop digital and in-store promotional activities in this market — with programs designed to generate California avocado brand awareness as well as awareness of the nutritional value and versatility of the fruit.

This season, the California Avocado Commission partnered with five influential brand advocates to reach likeminded audiences and consumers via engaging recipes, blog posts, photography and social media posts celebrating the Golden State fruit.

From February through early August, custom California avocado retail digital promotions ran on the social channels, digital platforms and mailers of targeted top-tier retailers. These multi-platform promotions, which complemented the California Avocado Commission’s own digital retail marketing promotions, showcased California avocado-specific messages and California Avocados branding.