Read the latest GreenSheet for up-to-the-minute California avocado industry news, research and information.
GreenSheet | August 1, 2024
Aug 1, 2024
The California Avocado Commission has a Handler Alternate Member seat available on the CAC Board of Directors. The appointed person will serve through the unexpired portion of the term — October 31, 2025. The vacancy will be filled by a majority vote held at a CAC Board meeting on August 15.
Image
Jul 31, 2024
The California Irrigation Management Information System is seeking a grower cooperator for a new weather station in the Temecula area. The current station in Temecula, CIMIS Station 62, has been taken offline due to nearby construction and lack of grass surrounding the existing weather station.
Image
Jul 31, 2024
On July 30, the U.S. Department of Food and Agriculture announced the Queensland Fruit Fly Eradication Program in Thousand Oaks, Ventura County had been completed.
Image
Jul 29, 2024
On August 22, the California Avocado Society will host a “Planting Density/technique, Entomology, Pathology, New Rootstocks/Scions” field day at Pine Tree Ranch. The field day will cover root rot, pollination, new avocado varieties, avocado sunblotch viroid and avocado leaf roller/miner.
Jul 24, 2024
The 2024 U.S. Department of Agriculture Farm Service Agency County Office Committees are now accepting nominations for local administrative areas 2 and 4. The committees play an important role in day-to-day FSA operations, allowing for local input and administration of federal farm programs.
Image
Jul 24, 2024
As California avocado harvest rates continue to exceed early and mid-season projections, the California Avocado Commission has engaged with industry stakeholders to better understand the volume of fruit that remains to be harvested. The consensus from these discussions is that the total 2024 California crop volume will exceed 300 million pounds.
Image
Jul 19, 2024
The California Avocado Commission has a producer alternate member seat available on the CAC Board of Directors for District 2. The vacancy will be filled by a majority vote of the Board at a meeting held on August 15 and the appointed person will serve through October 31, 2025.
Image
Jul 19, 2024
On September 10, the Farm Bureau of Ventura County will host the Agri-Tech Fair. The day-long event will take place at the Oxnard Courtyard Marriott located at 600 Esplanade Drive in Oxnard, CA from 8:00 a.m. – 5:00 p.m.
Jul 29, 2024
This season, the California Avocado Commission has taken on a hyperlocal strategic approach by partnering with influencers whose followers are mostly concentrated in key markets where California avocados are in distribution. Because most of these influencers have a smaller fan base than more widely known partners, working with them can be very cost effective.
Image
Jul 24, 2024
California Avocado Month provides the California Avocado Commission and its targeted partners with the opportunity to celebrate peak season, build awareness of the fruit’s availability in local markets and inspire consumers to purchase the locally grown and sustainably farmed fruit.