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The GreenSheet

The GreenSheet e-newsletter is the California Avocado Commission's (CAC) primary means of sharing important, up-to-the-minute California avocado industry news, research and information on a semi-monthly basis. The GreenSheet is also sent to California avocado stakeholders on an as-needed basis to alert industry members of adverse weather events, critical pest updates or time-sensitive legislative issues.

Archives

Greensheet Archive October, 2016

TOPICS:
Reminder: California Avocado Society to Host 101st Annual Meeting; Ellis Farms to Host California Avocado Society Tour and Reception; Fall 2016 From the Grove Now Available Online; CAC American Summer Holidays Consumer Public Relations Outreach Garners Nearly 100 Million Impressions; California Avocados Featured in MAD Greens’ Promotions from June through September; Commission Celebrates California Avocados with Eager Fans in Morro Bay; California Avocado Commission Celebrates 45th Year as PMA Fresh Summit Exhibitor

Greensheet Archive September, 2016

TOPICS:
Reminder: Pine Tree Ranch Grower Field Day Examines Soil Moisture and Avocado Rooting Depth; Thieves Targeting Micro-Filtration and Irrigation Equipment in Ventura County; California Avocado Society to Host 101st Annual Meeting; California Avocado Commission Explores Eastern Markets at Asia Fruit Logistica; Sustainable Ag Expo to be Held in November; CAC Hosts Live California Avocado Demos on Facebook; California Avocado Media Tour Generates More Than Two Million Impressions; Foodservice Industry Decision Makers Enjoy Diverse California Avocado Menus at Two Events
TOPICS:
District 5 Grower Meetings; Pine Tree Ranch Grower Field Day Examines Soil Moisture and Avocado Rooting Depth; State-wide Pesticide Safety Instructor Training Sessions Available; Ventura County Sheriff’s Office Encourages Growers to Utilize App to Report Crimes; Southern California Farm and Nursery Expo; California Avocado Fans Enjoy CAC’s Interactive Booth at Cultivate Festival; California Avocados Featured at Northwestern and Midwestern Restaurant Chains; Top Tier Retailers Celebrate the American Summer Holidays with California Avocados; CAC Demonstrates Innovative Menu Concepts at PMA Foodservice Conference and Expo

Greensheet Archive August, 2016

TOPICS:
Reminder: Proposals for Agricultural Management Services at Pine Tree Ranch Due August 26, 2016; Reminder: CAC Board Nomination Packets Due August 26, 2016; Upcoming Entomology Conference Includes PSHB Overview; CAC Focuses on Kid-friendly Meals in July; Restaurant Chains Showcase California Avocados on Summertime Salads and Burgers CAC Demonstrates Value of California Avocados to Southern California Retailers; CAC Introduces California Avocado Learning Tools to Chef Educators
TOPICS:
Summary of CAC Board Vacancies for the October 2016 Election; CAC Issues RFP for Agricultural Management Services at Pine Tree Ranch; Social Media Posts Encourage Consumers to Buy American (California) Avocados to Celebrate the 4th of July; Media, Blogger and Artisan Chef Outreach Garners More Than 25 Million Impressions During California Avocado Month; Top Tier Retailers Celebrate California Avocado Month; Innovative California Avocado Menu Items Showcased for International Corporate Chefs

Greensheet Archive July, 2016

TOPICS:
New CAC District Boundary Lines Approved, Effective November 1, 2016; Financial Assistance Available for Organic Certification Fees; Funds Available for Agricultural Producers Implementing Air Pollution Reduction Strategies; Food52 Shares California Avocado Content Every Day in June; The Cheesecake Factory Social Media Video Campaign Showcases California Avocados; CAC Shares Unique California Avocado Menu Ideas with Culinary and Marketing Decision Makers; Costco Features Farm-to-Table California Avocado Recipes; Foodservice Chains Feature California Avocados on Summer Sandwiches; CAC’s New Retailer Handout Focuses on Easy, Good-for-You Meals
TOPICS:
Summer 2016 From the Grove Available Online; Public Member Vacancy on CAC Board; Vacant Alternate Member CAC Seat Available for Producer in District 1; Commission’s Unique Digital Content Embeds California Avocados into the California Lifestyle; Cinco de Mayo California Avocado Sales Increase; Retailers Receive First-hand California Avocado Knowledge to Share with their Consumers; Western Foodservice Chains Celebrate Summer with California Avocados

Greensheet Archive June, 2016

TOPICS:
Tim Spann and Dan Pinkerton Selected for California Invasive Species Advisory Committee; Reed Avocado Release Dates; California Avocado Society Seeks Weekly Newsline Editor; Avocado Inspection Committee Seeks to Modernize Packing Regulations; Avocado Orchard Rejuvenation Seminar; USDA Issues Final Rule on Mexican Avocado Import Program; Social Media Provides Real-time Engagement with California Avocado Fans; Connie Stukenberg Recognized as One of the Top Women in Produce; West Coast Del Taco Chain Showcases California Avocados Throughout the Summer
TOPICS:
CAS Seminar Includes Grove Tours and PSHB, Weed, Pruning and Drought Information; Results of 2015-16 Mid-season Crop Survey and 2015 Acreage Inventory Now Available; Materials from Water Savings Grower Meeting Now Available; California Avocados Make a Lasting Impression at Chipotle Cultivate Festival; Noodles & Company Features California Avocados in “World Tour” Promotion; Commission Engages with Female Leaders of the Produce Industry; Commission Networks with Key Southern California Retailers at Luncheon

Greensheet Archive May, 2016

TOPICS:
REMINDER: Water Savings Incentive Program Workshop for Growers in MWD’s Service Area; Pine Tree Ranch Grower Field Day – Improving Irrigation Management; Survey Designed to Help Sustainable Agriculture; Fallbrook Avocado Festival Draws Nearly 100,000 Avocado Fans; Baja Fresh and La Salsa Launch California Avocado Specialty Menu Items; New Seasons Market Showcases California Avocados in Nutrition and Wellness Brochure; Interesting, Relevant and Fun Social Media Posts Engage California Avocado Fans; Commission’s Blogger Ambassador Program Expected to Garner 5 Million Impressions; Commission Engages with Northern California Retailers at FPFC NorCal Expo

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