Marketing News
Innovative California Avocado Menu Concepts Showcased at PMA Expo
Members of the California Avocado Commission team attended the Produce Marketing Association (PMA) Foodservice Conference and Expo, utilizing the opportunity to network with industry decision makers and discuss the benefits and value of adding fresh California avocados to their menus.
Commission Engages with Key Southern and Northern California Retailers at FPFC Expo
On July 18, more than 1,700 retail, foodservice and produce industry representatives gathered for the Fresh Produce and Floral Council SoCal Expo. Members of the California Avocado Commission met with targeted decision makers to discuss California avocado promotions in preparation for the 2018 season.
American Summer Holidays Campaign Garners More Than 23.1 Million Impressions through Early July
To ensure consumers associate California avocados with America’s summer holidays the California Avocado Commission (CAC) shared summer-friendly avocado recipes, educational content and store location information on social media and digital channels.
Fresh California Avocado Dishes Inspire Chain Menu Decision Makers at ICCA
California Avocado Commission staff met with chain menu developers and R&D decision-makers at the 2017 International Corporate Chef Association 15th Annual Summit in Portland, Oregon from June 25 – 28.
California Avocados Featured at Jason Mraz’s Hollywood Bowl Concert
California avocado grower — and Grammy-award winning musician — Jason Mraz invited the California Avocado Commission (CAC) to his 40th birthday celebration concert at the Hollywood Bowl.
Social Media Platforms Broaden the California Avocado Month Campaign
While consumers increasingly associate avocado dishes with summer, some may be unaware that June is California Avocado Month. To broaden awareness of California Avocado Month and encourage consumers to enjoy the fruit during the height of its season, the CAC utilized its social media platforms to share recipes, events, nutritional information and live demonstrations with fans.
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