Marketing News

Commission Shares 2018 Season Expectations with Southern California Industry Leaders

  • Mar 13, 2018

The California Avocado Commission was a key sponsor of the Fresh Produce and Floral Council (FPFC) Southern California Luncheon, which gathered nearly 300 retailers and industry stakeholders at the Sheraton Cerritos. 

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Sister Foodservice Chains Launch Season Long California Avocado Promotion

  • Mar 08, 2018

This year, sister foodservice chains Baja Fresh and La Salsa have expanded the timeline for their California avocado promotions — launching mid-April early season promotions that will span the entire California avocado season.

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Gelson’s Markets and Mollie Stone’s Generate Big Game Excitement with California Avocados

  • Mar 03, 2018

As excitement for the Big Game mounted during the two weeks prior to the end-of-season football showdown, the California Avocado Commission partnered with upscale retailers in Northern and Southern California to showcase California avocados as a fan favorite on Big Game menus.

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Commission Participates in Healthy Menus Collaborative Foodservice Event

  • Jan 30, 2018

CAC attended the Culinary Institute of America Healthy Menus R&D Collaborative event, which brings together industry members interested in advancing critical health and wellness initiatives with healthy menu options.

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2017 Avocado Tracking Study Results

  • Jan 15, 2018

The California Avocado Commission has utilized consumer tracking studies for more than 20 years to assess consumer preferences, attitudes and usage of the fruit. The 2017 Avocado Tracking Study, conducted online by Temra Wald Consulting, was completed by nearly 2,000 adult avocado purchasers.

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California Avocado Social Media Posts Keep Fans Engaged During the Off-season

  • Jan 12, 2018

Throughout the year, even during the off-season, California avocado fans are eager for new avocado usage ideas they can incorporate into their meals, holiday menus and share with friends on social media channels.

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