Even as the California avocado season drew to a close, fans of the fruit continued to engage with the California Avocado Commissionhttps://www.instagram.com/p/BYji3B7nz3m/?taken-by=ca_avocados on its social media channels — liking, sharing and commenting on a wide range of playful, educational and inspirational posts related to upcoming events and holidays, as well as trending topics on...
The Produce Marketing Association’s Fresh Summit consistently provides the California Avocado Commission (CAC) with critical opportunities to network with retailers, distributors, supermarket dietitians, importers, growers, educators, and the media at an event that attracts more than 20,000 attendees from 60 countries. This year was no exception.
The Commission joined more than 100,000 California avocado fans at the 31st Annual California Avocado Festival in Carpinteria.
CAC will join nearly 20,000 people at the premier trade convention for the produce industry: the Produce Marketing Association (PMA) Fresh Summit 2017 held in New Orleans from October 19 – 21.
For 15 days in July, California avocados were featured in a unique Los Angeles “Summer Road Trip” dining event with specially priced lunch and dinner menus showcasing diverse menu items at some of the best eateries in the area. To generate excitement for the event, kick-off promotions began in mid-June with advertising from mid- to late-July.
The California Avocado Commission sponsored the Morro Bay Avocado and Margarita Street Festival, which routinely attracts tens of thousands of California avocado fans to the waterfront event featuring California avocado dishes, live music and local vendors.
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