Marketing News

Educate, Inspire, Invite — Social Media Successes for Fall

  • Nov 14, 2017

Even as the California avocado season drew to a close, fans of the fruit continued to engage with the California Avocado Commission on its social media channels — liking, sharing and commenting on a wide range of playful, educational and inspirational posts related to upcoming events and holidays, as well as trending topics on...

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California Avocados Secure Industry Awards and Extensive Media Coverage at PMA

  • Nov 07, 2017

The Produce Marketing Association’s Fresh Summit consistently provides the California Avocado Commission (CAC) with critical opportunities to network with retailers, distributors, supermarket dietitians, importers, growers, educators, and the media at an event that attracts more than 20,000 attendees from 60 countries. This year was no exception.

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CAC Joins Nearly 100,000 California Avocado Fans at Carpinteria Festival

  • Oct 27, 2017

The Commission joined more than 100,000 California avocado fans at the 31st Annual California Avocado Festival in Carpinteria. 

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2018 California Avocado Season to be Showcased at PMA Fresh Summit

  • Oct 10, 2017

CAC will join nearly 20,000 people at the premier trade convention for the produce industry: the Produce Marketing Association (PMA) Fresh Summit 2017 held in New Orleans from October 19 – 21.

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dineLA Event Garners 506 Million Social Media Impressions for California Avocados

  • Sep 26, 2017

For 15 days in July, California avocados were featured in a unique Los Angeles “Summer Road Trip” dining event with specially priced lunch and dinner menus showcasing diverse menu items at some of the best eateries in the area. To generate excitement for the event, kick-off promotions began in mid-June with advertising from mid- to late-July.

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California Avocados Celebrated at Grove Culinary Event and Street Festival

  • Sep 21, 2017

The California Avocado Commission sponsored the Morro Bay Avocado and Margarita Street Festival, which routinely attracts tens of thousands of California avocado fans to the waterfront event featuring California avocado dishes, live music and local vendors. 

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