Marketing News
California Avocados Celebrated at Grove Culinary Event and Street Festival
The California Avocado Commission sponsored the Morro Bay Avocado and Margarita Street Festival, which routinely attracts tens of thousands of California avocado fans to the waterfront event featuring California avocado dishes, live music and local vendors.
California Avocados Showcased at 2017 Flavor Experience Conference
Marketing, culinary, menu development and purchasing executives gathered at the Marriott Newport Beach Spa and Resort Hotel from August 14 – 16 for the 2017 Flavor Experience Conference. The California Avocado Commission (CAC) sponsored the event and members of the foodservice team participated.
Supermarket Dietitians Share Their Love of California Avocados in Targeted Retailers
For shoppers, Supermarket Dietitians (SD) serve as a trusted resource for nutritional information and usage ideas — be it in the store, on social media, in print or on the television. To ensure consumers have a variety of California avocado recipes and information available to them, the California Avocado Commission partners with targeted retail SDs on a wide range of promotional activities...
Commission’s Social Media Posts Reach More Than 2.2 Million at the End of Summer
To ensure California avocado fans enjoy their favorite premium fruit before autumn returns, the California Avocado Commission highlighted the closing of the California avocado season on its social media channels from the end of July through August.
California Avocado Commission Garners more than 377 Million Online, Print and Broadcast Media Impressions
Throughout the California avocado season, the California Avocado Commission (CAC) shares a wide range of content across online, print and broadcast channels to promote the seasonality of fresh, premium California avocados and their versatility in a variety of dishes, meals and recipes.
Innovative California Avocado Menu Concepts Showcased at PMA Expo
Members of the California Avocado Commission team attended the Produce Marketing Association (PMA) Foodservice Conference and Expo, utilizing the opportunity to network with industry decision makers and discuss the benefits and value of adding fresh California avocados to their menus.
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