View the GreenSheet

The GreenSheet

The GreenSheet e-newsletter is the California Avocado Commission's (CAC) primary means of sharing important, up-to-the-minute California avocado industry news, research and information on a semi-monthly basis. The GreenSheet is also sent to California avocado stakeholders on an as-needed basis to alert industry members of adverse weather events, critical pest updates or time-sensitive legislative issues.

Archives

Greensheet Archive November, 2015

TOPICS:
Reminder: GAP Incentive Rebate Submissions Due November 10; Polyphagous and Kuroshio Shot Hole Borer Recent Finds; CDFA Announces 2015/2016 Avocado Release Dates; California Water Issues Seminar; Ventura County Annual Water Tour; UCR Avocado Field Day; Free Evaluations Help Agricultural Producers with Irrigation System Improvements; CAC Demonstrates — and is Recognized for — Industry Leadership at PMA Fresh Summit 2015; CAC’s Social Media Presence at PMA Fresh Summit Generates More Than 130,000 Impressions; Super Sandwiches Recipe Contest Inspires Supermarket Registered Dietitians; CAC Features California Avocados at East Coast Event

Greensheet Archive October, 2015

TOPICS:
New Ag Expo to Discuss Weather, Pest and Water Issues; Nearly 7,000 Avocado Fans Gather in Morro Bay; CAC Prepares for PMA Fresh Summit 2015; Co-promotion Drives Late-season Avocado Sales
TOPICS:
Fall 2015 From the Grove Available Online; 2015 CAC General Election Ballots Due October 26; 2014 Organic Survey Report Available; Commission Participates in Largest Chipotle Cultivate Event Ever; Customized California Fresh Sandwiches Recipe Booklets Created for Top Tier Retailers; Blogger Ambassador Program Generates 4.5 Million Impressions

Greensheet Archive September, 2015

TOPICS:
Reminder- Growers Invited to Learn About the State of the Industry at Informal Barbecues; District 5 Grower Meetings to Provide Recap of the Last Year and Proposed Budgets for the Upcoming Year; PSHB/FD Grower Meeting Presentation Materials Available; Fire Readiness and Prevention Article Available; 100th Annual California Avocado Society Meeting; Chef and Blog Partners’ American Summer Holidays Promotions Garner More Than One Million Impressions; California Avocado Fans Share Their Love for the Fruit on Social Media; Eye-catching 4th of July Avocado Displays Drive Sales During the Holiday; Unique Avocado Dishes Inspire Fresh Menu Items for Restaurant Chain Decision Makers
TOPICS:
Growers Invited to Learn About the State of the Industry at Informal Barbecues; Consumers Impress 2015 All American Recipe Contest Judges with Avocado Inventiveness; CAC’s Collaboration with Bristol Farms’ Results in “California Dreamin’” Website Promotion; Nationwide “California Fresh Sandwich” Supermarket Registered Dietitian Recipe Contest Generates New Sandwich Recipes for CAC

Greensheet Archive August, 2015

TOPICS:
CAC to Host PSHB Update Sessions; Reminder: Avocado Grower Input Needed at Pest and Plant Health Forums; Chipotle Fans Enjoy California Avocado Recipes at Cultivate Festival; Fitbloggin’ Conference Generates Nearly 850,000 Social Media Impressions; King Soopers Promotes Healthful Benefits of California Avocados; Foodservice Chain Decision Makers Provide Positive Feedback at PMA Conference
TOPICS:
CAS Seminars to Address Avocado Grower Current Hot Topics; Avocado Grower Input Needed at Pest and Plant Health Forums; Look for Your CAC Board of Directors Nomination Materials in the Mail; Polyphagous Shot Hole Borer Update; Meal Makeover Moms Showcase California Avocados; California Avocado Month Initiatives Expected to Garner More Than 3 Million Impressions; Top Tier Retailers Feature California Avocados in June Social Media Promotions; Arizona Registered Dietitians Learn About the Benefits of California Avocados; Commission Meets with Top Restaurant Chain Executives to Discuss California Avocado Menu Items; CAC Networks with Key Southern California Retailers at FPFC Expo

Greensheet Archive July, 2015

TOPICS:
Upcoming Seminar on Effective Solutions for Managing Salinity and Drought in Tree Production Systems; Remaining Reed Avocado Release Dates; RD Ambassador Touts Nutrition Benefits and Versatility of California Avocados on Television; Sunset Magazine Fans Celebrate with California Avocados; Gelson’s California Avocado Sales Contest Increases May Sales
TOPICS:
Summer 2015 From the Grove Issue Available Online; Learn More About an Important Grower Resource — UCCE ANR; Free Workshop Covers High Density Avocado Planting, Water Resources and Fertilization; Avocado Crop Survey and Acreage Inventory Charts Available; Smaller-size Reed Avocado Release Dates; Commission Promotes California Avocados for 4th of July; Distinctly Californian Video Showcases Grower Families and Their Hand Grown Traditions; Summer Retail Ads Emphasize American Grown, Fresh, First-to-Market California Avocados; Western U.S. Enjoys New California Avocado Summer Menu Items; In-Season California Avocado Social Media Campaign Highlights; Memorial Day Costco Promotions Increase Avocado Sales by 15 Percent; Culinary Students Participate in California Avocado Recipe Competition

Greensheet Archive June, 2015

TOPICS:
Goleta Water District Drought Surcharge Public Hearing, June 16th; Polyphagous Shot Hole Borer Approaches Ventura County Border; Irrigation Efficiency Field Day Event June 30th at Pine Tree Ranch; Two Important California Agricultural Surveys Underway; NRCS Provides Additional $21 Million in EQIP Funding; Reed Avocado Release Dates; Santa Barbara Foodie Retreat Results in More Than 300,000 Impressions; CAC Launches the California Avocado Sandwich Campaign Online; Online Cinco de Mayo Campaign Generates Second-highest Web Traffic of the Year; Summertime LTO Menus Showcase California Avocados Across the Nation; CAC Showcases California Avocado Menu Items at Three Chicago Events

Pages