Video of the Month: The Lyall Family

The California Avocado Commission’s featured Video of the Month for February 2024 is a profile of the Lyall family. The Lyall’s are a multi-generational family of California avocado growers with groves in Pauma Valley. To build an emotional connection with targeted consumers and help tell the “why California avocados” story, the Commission’s marketing team captures in-grove videos like this one and shares them with consumers on its YouTube channel and other media. Some retailers use Commission videos to promote in-season California avocados to their customers. Check out the video here: https://www.youtube.com/watch?v=H8Qyh4LSYLg&t=3s.