Marketing California Avocados
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Mar 22, 2024
Recent highlights from the Commission's marketing team including the new consumer advertising campaign, retail/foodservice chain promotions and trade advertising and public relations.
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Mar 12, 2024
From February 5 – 20, members of the California Avocado Commission’s marketing team met with AMRIC handlers to provide a high-level overview of the new consumer advertising messaging and creative as well as discuss key customer support and promotion opportunities for the 2023-24 season.
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Feb 29, 2024
To keep California avocados top-of-mind prior to and during the California avocado season, the California Avocado Commission’s retail trade advertising campaign will run print and digital ads in national and regional targeted publications recognized for their high-quality content and editorial.
Feb 28, 2024
Beginning in mid-February, CAC started filming California avocado groves and growers who will be featured in the 2024 consumer advertising campaign. The new creative will spotlight the California difference by showcasing the very people and places integral to producing the fruit, with messaging that focuses on locally grown and sustainably farmed.
Feb 13, 2024
The California Avocado Commission’s featured Video of the Month for February 2024 is a profile of the Lyall family — a multi-generational family of California avocado growers with groves in Pauma Valley.
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Feb 7, 2024
The California Avocado Commission is trying something new this year: once per month we will provide a “Marketing Digest” with very brief updates on a variety of topics. We will include summary headlines so if you only have time to scan the topics at least you will get a little information about marketing support.
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Jan 23, 2024
The California Avocado Commission Marketing team has created a game plan for 2024 designed to elevate efficiency and effectiveness in 2024. Due to economic conditions and budget cuts versus 2023, no stone was left unturned as the team strived to optimize investment and drive successful results
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Jan 10, 2024
In the spring and summer of 2023, the California Avocado Commission began a search to find a new consumer marketing agency that could lead both consumer advertising and consumer public relations activities. The search committee unanimously selected Curious Plot as CAC’s new agency of record.
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Dec 15, 2023
Representatives from the California Avocado Commission foodservice team attended the International Foodservice Editorial Council 2023 Annual Conference held in Louisville, Kentucky. The event offered the Commission multi-day opportunities to demonstrate its leadership as a resource for information about California avocados while pitching content ideas to build awareness of the California Avocados brand.
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Nov 8, 2023
Members of the Commission attended the nation’s largest produce show — the International Fresh Produce Association Global Produce and Floral Show — which gathers industry leaders from across the U.S. and provides the Commission with an opportunity to showcase the California Avocados brand, while encouraging demand for the fruit with key retail decision makers.