This year, sister foodservice chains Baja Fresh and La Salsa have expanded the timeline for their California avocado promotions — launching mid-April early season promotions that will span the entire California avocado season.
As excitement for the Big Game mounted during the two weeks prior to the end-of-season football showdown, the California Avocado Commission partnered with upscale retailers in Northern and Southern California to showcase California avocados as a fan favorite on Big Game menus.
CAC attended the Culinary Institute of America Healthy Menus R&D Collaborative event, which brings together industry members interested in advancing critical health and wellness initiatives with healthy menu options.
The California Avocado Commission has utilized consumer tracking studies for more than 20 years to assess consumer preferences, attitudes and usage of the fruit. The 2017 Avocado Tracking Study, conducted online by Temra Wald Consulting, was completed by nearly 2,000 adult avocado purchasers.
Throughout the year, even during the off-season, California avocado fans are eager for new avocado usage ideas they can incorporate into their meals, holiday menus and share with friends on social media channels.
The key performance indicators detailed in the California Avocado Commission’s 2016-17 Dashboard Year-End Update report indicate that CAC’s marketing programs met or exceeded expectations for the year.