The Produce Marketing Association’s Fresh Summit consistently provides the California Avocado Commission (CAC) with critical opportunities to network with retailers, distributors, supermarket dietitians, importers, growers, educators, and the media at an event that attracts more than 20,000 attendees from 60 countries. This year was no exception.
The Commission joined more than 100,000 California avocado fans at the 31st Annual California Avocado Festival in Carpinteria.
CAC will join nearly 20,000 people at the premier trade convention for the produce industry: the Produce Marketing Association (PMA) Fresh Summit 2017 held in New Orleans from October 19 – 21.
For 15 days in July, California avocados were featured in a unique Los Angeles “Summer Road Trip” dining event with specially priced lunch and dinner menus showcasing diverse menu items at some of the best eateries in the area. To generate excitement for the event, kick-off promotions began in mid-June with advertising from mid- to late-July.
The California Avocado Commission sponsored the Morro Bay Avocado and Margarita Street Festival, which routinely attracts tens of thousands of California avocado fans to the waterfront event featuring California avocado dishes, live music and local vendors.
Marketing, culinary, menu development and purchasing executives gathered at the Marriott Newport Beach Spa and Resort Hotel from August 14 – 16 for the 2017 Flavor Experience Conference. The California Avocado Commission (CAC) sponsored the event and members of the foodservice team participated.