Retailers Celebrate California Avocado Month with Contests, Cross-promotions and Special In-store Events
Throughout the month of June, targeted retailers across the state celebrated California Avocado Month with a variety of unique events, demos, contests and recipes showcasing how easily the fresh local fruit can be incorporated into summertime meals and holiday menus.
As part of the dineL.A. "Summer Road Trip," California avocados will be featured at some of the best restaurants in the city, and media and influencer coverage of the event will provide broad exposure for the premium California avocado brand.
California Avocado Commission Vice President Marketing, Jan DeLyser, attended the United Fresh Produce Convention in Chicago, Illinois, on CAC’s behalf and was a featured speaker at two events.
In mid-May, the California Avocado Commission showcased the versatility of premium fresh California avocados at two industry conferences hosted in Chicago, Illinois — the 2017 National Restaurant Association’s (NRA) Marketing Executive Group (MEG) Spring Summit and the International Corporate Chef Association (ICCA)/Global Culinary Innovators Association (GCIA) NRA Reception.
Habit Burger celebrated California Avocado Month and its Santa Barbara Heritage with a four-week promotion featuring their popular Charburger topped with fresh California avocados.
Stater Bros. and Walmart In-Store Demos Highlight California Avocado Memorial Day Merchandising Activity
The California Avocado Commission partnered with targeted retailers, including Stater Bros. and Walmart, to showcase that fresh California avocados and unique California avocado recipe ideas are perfect for Memorial Day Weekend celebrations.