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Marketing California Avocados

A Look Behind the Label

February 24, 2017

On January 28, 2017, more than 525 industry members attended a dinner and dance to recognize the outgoing Board of Directors and celebrate the new members of the Board of Directors with Connie Stukenberg, California Avocado Commission retail marketing director, serving as chair of the Fresh Produce and Floral Council.

February 21, 2017

In preparation for the Big Game — and to build awareness of availability of California avocados at select retailers — the California Avocado Commission (CAC) conducted contests in Gelson’s and Mollie Stone’s stores during the three weeks leading up to the event.

February 7, 2017

To help consumers stay or get back on track with their healthy resolutions, the California Avocado Commission distributed a New Year’s Resolutions themed email blast to its fans showcasing the healthy attributes of California avocados.

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