Marketing News

Retailers Celebrate California Avocado Month with Contests, Cross-promotions and Special In-store Events

  • Jul 21, 2017

Throughout the month of June, targeted retailers across the state celebrated California Avocado Month with a variety of unique events, demos, contests and recipes showcasing how easily the fresh local fruit can be incorporated into summertime meals and holiday menus.

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California Avocado Menu Items to Be Showcased at Some of L.A.’s Best Restaurants

  • Jul 07, 2017

As part of the dineL.A. "Summer Road Trip," California avocados will be featured at some of the best restaurants in the city, and media and influencer coverage of the event will provide broad exposure for the premium California avocado brand.

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Jan DeLyser Represents California Avocado Commission at United Fresh Produce Convention

  • Jun 30, 2017

California Avocado Commission Vice President Marketing, Jan DeLyser, attended the United Fresh Produce Convention in Chicago, Illinois, on CAC’s behalf and was a featured speaker at two events.

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Commission Showcases Fresh California Avocado Menu Items for High-profile Industry Decision Makers

  • Jun 27, 2017

In mid-May, the California Avocado Commission showcased the versatility of premium fresh California avocados at two industry conferences hosted in Chicago, Illinois — the 2017 National Restaurant Association’s (NRA) Marketing Executive Group (MEG) Spring Summit and the International Corporate Chef Association (ICCA)/Global Culinary Innovators Association (GCIA) NRA Reception.

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Habit Burger Celebrates its Santa Barbara Heritage with California Avocado Charburger Promotion

  • Jun 24, 2017

Habit Burger celebrated California Avocado Month and its Santa Barbara Heritage with a four-week promotion featuring their popular Charburger topped with fresh California avocados.

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Stater Bros. and Walmart In-Store Demos Highlight California Avocado Memorial Day Merchandising Activity

  • Jun 19, 2017

The California Avocado Commission partnered with targeted retailers, including Stater Bros. and Walmart, to showcase that fresh California avocados and unique California avocado recipe ideas are perfect for Memorial Day Weekend celebrations.

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