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Marketing California Avocados

A Look Behind the Label

June 6, 2017

On May 20, Visit Oceanside, Green Oceanside, the South Morro Hills Association, and Feeding the Soul hosted San Diego-based food writers, news media, community members and fellow growers at the grove owned by Mraz Family Farms in South Morro Hills, CA.

May 30, 2017

The avocado industry estimates that 123 million pounds of Hass avocados will be consumed for Memorial Day weekend activities. In anticipation of this exceptional consumer demand — and the demand for California avocados throughout the summer holidays — the California Avocado Commission has developed the “United Plates of America” promotion.

May 24, 2017

California avocado fans aren’t shy about their love for the fresh fruit — they eagerly share photos of their favorite California avocado meals or selfies of themselves in front of Commission posters on their favorite social media platforms. This season, the Commission is asking California avocado growers to share their love of California avocados too.

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