California Avocado Commission Garners more than 377 Million Online, Print and Broadcast Media Impressions
Throughout the California avocado season, the California Avocado Commission (CAC) shares a wide range of content across online, print and broadcast channels to promote the seasonality of fresh, premium California avocados and their versatility in a variety of dishes, meals and recipes.
Members of the California Avocado Commission team attended the Produce Marketing Association (PMA) Foodservice Conference and Expo, utilizing the opportunity to network with industry decision makers and discuss the benefits and value of adding fresh California avocados to their menus.
On July 18, more than 1,700 retail, foodservice and produce industry representatives gathered for the Fresh Produce and Floral Council SoCal Expo. Members of the California Avocado Commission met with targeted decision makers to discuss California avocado promotions in preparation for the 2018 season.
To ensure consumers associate California avocados with America’s summer holidays the California Avocado Commission (CAC) shared summer-friendly avocado recipes, educational content and store location information on social media and digital channels.
California Avocado Commission staff met with chain menu developers and R&D decision-makers at the 2017 International Corporate Chef Association 15th Annual Summit in Portland, Oregon from June 25 – 28.
California avocado grower — and Grammy-award winning musician — Jason Mraz invited the California Avocado Commission (CAC) to his 40th birthday celebration concert at the Hollywood Bowl.