Marketing News

California Avocado Commission Garners more than 377 Million Online, Print and Broadcast Media Impressions

  • Aug 28, 2017

Throughout the California avocado season, the California Avocado Commission (CAC) shares a wide range of content across online, print and broadcast channels to promote the seasonality of fresh, premium California avocados and their versatility in a variety of dishes, meals and recipes.

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Innovative California Avocado Menu Concepts Showcased at PMA Expo

  • Aug 22, 2017

Members of the California Avocado Commission team attended the Produce Marketing Association (PMA) Foodservice Conference and Expo, utilizing the opportunity to network with industry decision makers and discuss the benefits and value of adding fresh California avocados to their menus.

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Commission Engages with Key Southern and Northern California Retailers at FPFC Expo

  • Aug 11, 2017

On July 18, more than 1,700 retail, foodservice and produce industry representatives gathered for the Fresh Produce and Floral Council SoCal Expo. Members of the California Avocado Commission met with targeted decision makers to discuss California avocado promotions in preparation for the 2018 season.

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American Summer Holidays Campaign Garners More Than 23.1 Million Impressions through Early July

  • Aug 07, 2017

To ensure consumers associate California avocados with America’s summer holidays the California Avocado Commission (CAC) shared summer-friendly avocado recipes, educational content and store location information on social media and digital channels.

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Fresh California Avocado Dishes Inspire Chain Menu Decision Makers at ICCA

  • Jul 31, 2017

California Avocado Commission staff met with chain menu developers and R&D decision-makers at the 2017 International Corporate Chef Association 15th Annual Summit in Portland, Oregon from June 25 – 28.

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California Avocados Featured at Jason Mraz’s Hollywood Bowl Concert

  • Jul 27, 2017

California avocado grower — and Grammy-award winning musician — Jason Mraz invited the California Avocado Commission (CAC) to his 40th birthday celebration concert at the Hollywood Bowl.

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