The May Video of the Month is one of several commercials the California Avocado Commission is using this season to promote California avocados. CAC’s media plan calls for videos on local connected TV, digital channels such as YouTube and on social media. Ads range in duration, including 60-, 30-, 15- and six-second spots as needed for various media platforms. The commercials position California avocados as premium and unique versus other sources of supply by featuring California avocado growers and sharing key messages such as locally grown, ethically sourced and sustainably farmed. Filmed in local avocado groves and visually emphasizing the California origin by utilizing the state outline, the videos also showcase the appetite appeal of California avocados and a family enjoying the beautiful fruit.
Watch the 60-second video here:
