Marketing California Avocados
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Sep 5, 2024
It is officially awards season in the produce marketing industry, and the California Avocado Commission earned one of the highest honors in August when trade publication Produce Business recognized CAC’s “What’s Inside a California Avocado?” marketing campaign in its “36th Annual Marketing Excellence Awards.
Aug 30, 2024
In preparation for a potentially larger crop in 2025, representatives from the California Avocado Commission’s Marketing team and its consumer marketing agency, Curious Plot, coordinated a video and photo shoot in the groves of three California avocado farmers — Hayden Mcintyre, Jim Miller and his son Daryn Miller, and Andy Sheaffer and his sons.
Aug 23, 2024
During the Fourth of July holiday in the California region, strong supply of California avocados helped boost retail sales. Overall supply of avocados from all sources for the two weeks leading up to the Fourth of July holiday shopping period reached nearly 102 million pounds.
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Aug 22, 2024
During peak season CAC hosted retail sales contests, promoted Calfiornia bagged and GEM avocados with key retail partners and supported retail partners with AvoScore cards that provide a comprehensive understanding of how California avocados are performing year-over-year and during the California season in the retail marketplace.
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Aug 6, 2024
Dog Haus and MIXT, two California-based fast casual chains, added seasonal flavor to popular menu items with fresh California avocados during the peak of the season, maximizing flavor throughout their dishes. And summer consumer media programs were in full swing, promoting California avocados across multiple platforms.
Jul 29, 2024
This season, the California Avocado Commission has taken on a hyperlocal strategic approach by partnering with influencers whose followers are mostly concentrated in key markets where California avocados are in distribution. Because most of these influencers have a smaller fan base than more widely known partners, working with them can be very cost effective.
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Jul 24, 2024
California Avocado Month provides the California Avocado Commission and its targeted partners with the opportunity to celebrate peak season, build awareness of the fruit’s availability in local markets and inspire consumers to purchase the locally grown and sustainably farmed fruit.
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Jul 14, 2024
To help promote California avocado season, the California Avocado Commission partnered with two popular Northern California restaurant chains showcasing unique menu items and promotions urging diners to enjoy the fruit while it is at its peak availability. The restaurant chain promotions help build demand for the fruit and loyalty to the brand.
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Jun 27, 2024
Learn more about the Commission's peak-season advertising, social media, foodservice and retailer promotions.
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Jun 25, 2024
Cinco de Mayo continues to serve as one of the biggest sales drivers for avocados in the United States. To ensure distribution of California avocados arrives to retailers early enough to gain momentum leading into the holiday, the California Avocado Commission partners with targeted customers on early season ad activations that spark interest in the locally grown fruit.