Marketing News
Peak Season Retail Promotions Showcase California Avocados for Summer Occasions
By establishing collaborative promotional partnerships with targeted retailers, the California Avocado Commission helps secure distribution — and builds demand — for the fruit during peak season. The Commission developed and executed a variety of retail promotions this season and the following article highlights two of those programs.
Zac Benedict Named to Produce Business Magazine’s 40 Under Forty List
California Avocado Commission Online Marketing Director Zac Benedict was added to Produce Business magazine’s prestigious 40 under Forty Rising Stars of Produce list — an international list of 40 of rising entrepreneurs and leaders who have shaped the produce industry in a very short time period and are paving the way for what comes next.
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