Marketing News
December Marketing Digest
The December marketing digest provides an overview of post-season activity and engagement on the California Avocado Commission's consumer-facing website.
Commission Showcases the Potential of the Upcoming California Avocado Season at IFPA Event
To help maintain California Avocados brand awareness in the lead up to the 2025 season — and showcase a potentially larger crop — the California Avocado Commission exhibited at the 2024 International Fresh Produce Association Global Produce and Floral Show hosted at the World Congress Center in Atlanta, Georgia.
Commission’s Email Marketing Campaigns Deliver Custom Content to Loyal Subscribers
To maximize communication with more than 173,000 loyal email subscribers, the California Avocado Commission delivers custom content focused on sustainability, locally grown messaging and California avocado recipes that pique the interest of this highly valuable audience.
Video of the Month: Oat Milk and California Avocado Ice Cream Video Utilized by Local Retailers
November’s Video of the Month features the recipe Oat Milk and California Avocado Ice Cream, which was showcased by retailers Gelson’s and Mollie Stone’s this past summer.
October Marketing Digest
The October Marketing Digest showcases late season harvest promotions at retail partner locations and Mollie Stone's Markets August promotions featuring freshness and sustainability.
Commission’s Brand Advocate Content Achieves Wide Reach in Western Region
CAC’s partnerships with respected and trusted influencers are central to its efforts to both educate consumers about what differentiates California avocados and inspire them to purchase the locally grown and sustainably farmed fruit in season.
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