Marketing News
Commission’s Email Marketing Campaigns Deliver Custom Content to Loyal Subscribers
To maximize communication with more than 173,000 loyal email subscribers, the California Avocado Commission delivers custom content focused on sustainability, locally grown messaging and California avocado recipes that pique the interest of this highly valuable audience.
Video of the Month: Oat Milk and California Avocado Ice Cream Video Utilized by Local Retailers
November’s Video of the Month features the recipe Oat Milk and California Avocado Ice Cream, which was showcased by retailers Gelson’s and Mollie Stone’s this past summer.
October Marketing Digest
The October Marketing Digest showcases late season harvest promotions at retail partner locations and Mollie Stone's Markets August promotions featuring freshness and sustainability.
Commission’s Brand Advocate Content Achieves Wide Reach in Western Region
CAC’s partnerships with respected and trusted influencers are central to its efforts to both educate consumers about what differentiates California avocados and inspire them to purchase the locally grown and sustainably farmed fruit in season.
California Avocados on Taco Chains Menus
Del Taco and Jimboy’s Tacos North America, two California-based taco chains, partnered with the California Avocado Commission during the month of July, to proudly announce to their guests their use of locally grown and sustainably farmed California avocados in their house-made guacamole.
Video of the Month: Albertsons/Vons/Pavilions Uses CAC Recipe Video, Reaches Nearly 1 million Targeted Consumers
As part of its customized marketing support for retailers, the California Avocado Commission provides recipe videos featuring California avocados that participating customers can feature on their social channels. This Video of the Month is only 47-seconds long and showcases CAC’s newly-developed, retail-friendly recipe for Deli Chicken Soft Tacos with California Avocados.
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