Our Vision
To be recognized as the most-desired avocado in the world by fostering a vibrant industry.
Our Mission
To maximize grower returns by enhancing premium brand positioning for California avocados and improving grower sustainability.
CAC News
Growers Encouraged to Vote in the CAC 2024 General Election
California avocado growers are highly encouraged to submit their ballots for the California Avocado Commission 2024 General Election to the California Department of Food and Agriculture. Ballots are due October 25.
Pine Tree Ranch Grower Field Day — Winter Prep and Crop Estimating
The California Avocado Commission will be hosting a grower field day at Pine Tree Ranch on Wednesday, November 6 at 9:00 a.m. Dr. Ben Faber, UC Cooperative Extension Farm Advisor, and Dr. Danny Klittich, Director of Agronomy at Mission Produce, will lead a discussion on frost protection and cold weather preparations. CAC staff and Wayne Brydon, Grower Manager at Del Rey Avocados, will discuss...
Commission Hosts District Grower Meetings — 2024-25 Assessment Rate Discussion Continues
Board members and management of the California Avocado Commission held District grower meetings September 17-19 in Fallbrook, Ventura and San Luis Obispo. Learn more about the proposal to change the current percentage of value-based assessment rate to a flat per pound rate and the discussions that occurred at the meetings.
Growers and Industry Members Encouraged to Complete Heatwave Impact Survey
To better understand the impact of the heatwave on the 2025 California avocado crop volume, the California Avocado Commission has drafted a brief survey. The Commission highly encourages California avocado growers and industry members to complete the survey as data from the survey will help CAC refine heatwave responses by area based on the specificity of responses.
Summer 2024 Edition of From the Grove Available Online
The Summer 2024 edition of From the Grove is now available online
CAC Board Members Hosting District Grower Meetings
CAC Board Members are hosting three distirct grower meetings to provide updates about the Commission and seek input from growers.
- 1 of 11
- Load More