The California Avocado Commission’s social media platforms provide the Commission with a means of informing, engaging, entertaining and inspiring its fans to seek out California avocados when and where available. Each social media platform has a unique character and goals and therefore attract different audiences. Yet each social media channel presents an opportunity to emotionally connect with California avocado fans, provide them with relevant and engaging content and build brand loyalty.
The Scoop Blog
The Scoop blog offers informative, searchable content and recipes that inspire fans to expand their usage of California avocados while learning more about their favorite fruit and its season.
Instagram is a visually-driven and artistic platform where CAC shares high quality photos of California avocados and meals to inspire its foodie fans.
