The California Avocado Commission is evolving its 2025 consumer marketing campaign to better differentiate California-grown avocados in an increasingly competitive market. This season’s consumer campaign continues to showcase sustainably farmed and locally grown messaging while integrating ethically sourced and responsibly grown talking points. From a visual perspective, the campaign continues to highlight growers and the exceptional care they take in producing the fruit and will highlight the consumer experience with images of families enjoying California avocados.
The 2025 campaign, which launched on April 1, is rolling out across various media platforms, targeting core markets with compelling visual content and adjusted messaging based on research insights to further boost brand value and consumer preference.
For a more in-depth look at the full details of the 2025 consumer marketing campaign read the article “Evolution and Expansion of 2025 Consumer Campaign” in the spring 2025 edition of From the Grove.
