GreenSheet | May 15, 2025

On June 3, the California Avocado Society will host an Innovations and Insights field day from 9:00 a.m. – 1:00 p.m. at Limoneira Ranch located in Santa Paula, CA. Presentations will take place in the field and be followed by a catered lunch.

California avocado growers living in San Diego County are encouraged to attend the Sustainable Agricultural Lands Conservation program’s Forum for Cultivating Solutions. The event is designed to identify solutions to the economic challenges faced by agricultural producers in this region.

The Commission is evolving its 2025 consumer marketing campaign to better differentiate California-grown avocados in an increasingly competitive market. The campaign continues to showcase sustainably farmed and locally grown messaging while integrating ethically sourced and responsibly grown talking points.

The Commission reviewed data from the California Avocado Market Analysis Report that provides a comprehensive overview of the 2024 season and broader category insights and offers critical information concerning short- and long-term analyses of shipment volumes, FOB prices, retail pricing and sales trends.

The May Video of the Month is one of several commercials the California Avocado Commission is using this season to promote California avocados. CAC’s media plan calls for videos on local connected TV, digital channels such as YouTube and on social media.