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Latest News
March 2024 Marketing Digest
Recent highlights from the Commission's marketing team including the new consumer advertising campaign, retail/foodservice chain promotions and trade advertising and public relations.
GreenSheet | March 19, 2024
Read the latest GreenSheet for up-to-the-minute California avocado industry news, research and information.
Commission Shares New Marketing Creative and Aligns Promotion Timing During AMRIC Handler Meetings
From February 5 – 20, members of the California Avocado Commission’s marketing team met with AMRIC handlers to provide a high-level overview of the new consumer advertising messaging and creative as well as discuss key customer support and promotion opportunities for the 2023-24 season.
Avocado Café Seminar to Focus on Gibberellic Acid and Soil and Water Reports
On March 18, the Avocado Café will host a special session entitled, “The use of Gibbberellic Acid to enhance fruit set and how to read soil and water reports — reviewing the tools on www.avocadosource.com.” The virtual session will take place from 9:30 a.m. – 11:30 a.m.
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CAC Executive Committee Meeting, April 2024
CAS Seminar: Fertilizers and Irrigation
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Pasadena, CACurrent Markets
Avocado Size | Conventional #1 | Organic #1 |
---|---|---|
48's | $1.44 - $1.54 | $1.68 - $1.80 |
60's | $1.18 - $1.32 | $1.38 - $1.50 |
70's | $0.78 - $0.88 | $1.06 - $1.16 |
Weekly Volume | Season-to-Date | |
---|---|---|
California Total | 3,776,984 | 8,621,992 |
Import Total | 64,954,057 | 1,113,099,216 |
USA Total | 67,164,057 | 1,153,598,221 |