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USDA Expands Crop Insurance Options for Organic California Avocado Growers
Beginning with the 2025 crop year, organic California avocado growers will have expanded crop insurance options. The U.S. Department of Agriculture’s Risk Management Agency will now allow Enterprise Units for California avocados and will allow non-contiguous parcels of land that qualify for optional units to also qualify for Enterprise Units.
California Avocado Commission June Marketing Digest
Learn more about the Commission's peak-season advertising, social media, foodservice and retailer promotions.
Commission Calls on USDA to Maintain Current Inspections in Mexico
On June 26, 2024, the California Avocado Commission released a statement regarding the U.S./Mexico Operational Work Plan allowing Hass avocados from the Mexican states of Michoacan and Jalisco to be exported to the U.S. Under the current OWP, the inspections are conducted by Mexican personnel employed by the U.S. Department of Agriculture.
Spring and Cinco de Mayo Promotions Encourage Brand Awareness
Cinco de Mayo continues to serve as one of the biggest sales drivers for avocados in the United States. To ensure distribution of California avocados arrives to retailers early enough to gain momentum leading into the holiday, the Commission partners with targeted customers on early season ad activations that spark interest in the locally grown fruit.
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Current Markets
| Avocado Size | Conventional #1 | Organic #1 |
|---|---|---|
| 48's | $1.98 - $2.04 | $2.24 - $2.50 |
| 60's | $1.76 - $1.84 | $1.94 - $2.24 |
| 70's | $1.20 - $1.36 | $1.64 - $1.94 |
| Weekly Volume | Season-to-Date | |
|---|---|---|
| California Total | 21,548,391 | 217,859,825 |
| Import Total | 35,657,193 | 1,762,948,391 |
| USA Total | 59,092,324 | 2,042,911,301 |
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