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Potential Reach of 63 Million from Media Generated by Grove Tour

Jul 7, 2025

In late April, the California Avocado Commission hosted 27 key media, foodservice, and retail partners for the “THIS is California Avocado Season Grove Tour” at Camlam Farms in Camarillo, hosted by the Lamb family. The immersive experience highlighted the care and dedication behind California avocado farming, emphasizing local, sustainable and ethical practices.

San Diego Agriculture Impact Report Released

Jul 1, 2025

The San Diego County Farm Bureau has released its Agriculture Impact Report, which documents the vital economic role the industry plays in the county and showcases the region’s rich agricultural heritage.

California and Western Retailers Celebrate Cinco de Mayo Avocado Sales

Jun 27, 2025

This year, the number of retailers promoting California avocados during the lead up to Cinco de Mayo (April 29 – May 5) climbed significantly from three to 14 (a 367% increase). Further, bulk avocados led in retail sales in California and the West regions, accounting for 77% of total units sold, while bagged avocados made up the remaining 23%.

Restaurant Chains Celebrate California Avocado Season with Fresh Menu Items and Locally Grown Messaging

Jun 19, 2025

The California Avocado Commission partners with targeted restaurant chains to promote unique California avocado menu items that showcase the local, seasonal and sustainably grown fruit. Foodservice chains that feature fresh California avocados leverage the halo effect of the fruit, creating a pull-through effect that brings positive attention to the restaurant.