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Spring and Cinco de Mayo Promotions Encourage Brand Awareness
Cinco de Mayo continues to serve as one of the biggest sales drivers for avocados in the United States. To ensure distribution of California avocados arrives to retailers early enough to gain momentum leading into the holiday, the Commission partners with targeted customers on early season ad activations that spark interest in the locally grown fruit.
USDA Farm Service Agency Accepting Nominations for County Committees
Nominations are now being accepted for growers to serve on county committees for the U.S. Department of Agriculture’s Farm Service Agency. These committees play an important role in making decisions about how federal farm programs are administered at the local level. Committee members serve three-year terms.
July Virtual Produce Safety Alliance Training Course
The University of California Agriculture and Natural Resources’ Small Farms, Food Safety Technical Assistance Programs is offering a two-day virtual Produce Safety Alliance Grower Training course from July 9 – 10. The course meets the requirements set by the Food Safety Modernization Act Produce Safety Rule mandating at least one member of an agricultural operation attend a PSA course.
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Upcoming Events
Produce Safety Alliance Grower Training
Produce Safety Alliance Grower Training
Current Markets
| Avocado Size | Conventional #1 | Organic #1 |
|---|---|---|
| 48's | $1.80 - $2.00 | $2.04 - $2.36 |
| 60's | $1.60 - $1.76 | $1.74 - $2.22 |
| 70's | $1.14 - $1.28 | $1.42 - $1.82 |
| Weekly Volume | Season-to-Date | |
|---|---|---|
| California Total | 19,525,589 | 196,311,434 |
| Import Total | 19,975,364 | 1,727,291,198 |
| USA Total | 41,175,148 | 1,983,818,977 |
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