Marketing California Avocados
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Mar 5, 2025
The March Video of the Month features Rachael Laenen, whose family are multi-generational avocado growers.
Feb 20, 2025
Learn more about CAC's consumer marketing plans for the upcoming season, a planned media grove tour and a California avocado season kick-off retail influencer event.
Feb 8, 2025
Recipes featuring California avocados are a powerful tool to showcase the value and quality of the fruit, as well as create a connection between the California avocado grower, the product and the customers who enjoy them. For these reasons, California avocado recipes are used across the California Avocado Commission’s marketing programs.
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Jan 21, 2025
To position California avocados to be the most-valued avocados among targeted foodservice audiences through value-added educational support, the California Avocado Commission hosted training and flavor-building sessions with two multi-billion-dollar global foodservice management companies — ARAMARK’s LifeWorks and Compass Group — that provide foodservice support at business and industry locations.
Jan 13, 2025
With a 400-million-pound California avocado crop projected for the upcoming season the California Avocado Commission’s 2025 Marketing Plan will focus on strengthening its core markets, expanding retail and foodservice partnerships and capitalizing on successful consumer advertising and public relations platforms.
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Dec 18, 2024
The December marketing digest provides an overview of post-season activity and engagement on the California Avocado Commission's consumer-facing website.
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Nov 21, 2024
To help maintain California Avocados brand awareness in the lead up to the 2025 season — and showcase a potentially larger crop — the California Avocado Commission exhibited at the 2024 International Fresh Produce Association Global Produce and Floral Show hosted at the World Congress Center in Atlanta, Georgia.
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Nov 12, 2024
To maximize communication with more than 173,000 loyal email subscribers, the California Avocado Commission delivers custom content focused on sustainability, locally grown messaging and California avocado recipes that pique the interest of this highly valuable audience.
Nov 6, 2024
November’s Video of the Month features the recipe Oat Milk and California Avocado Ice Cream, which was showcased by retailers Gelson’s and Mollie Stone’s this past summer.
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Oct 21, 2024
The October Marketing Digest showcases late season harvest promotions at retail partner locations and Mollie Stone's Markets August promotions featuring freshness and sustainability.