Marketing California Avocados
Aug 5, 2025
The Commission recently worked with the PCC Community Markets team to host ten Seattle-based influencers at their Bellevue, Washington store location for a private, two-hour event. This Video of the Month is a social media post from influencer attendee Nguyen UrHungry.
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Jul 31, 2025
The world’s largest retailer, Walmart, has just introduced California Avocados-branded avocado bags. Now through August, these branded avocado bags will be available in five western states
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Jul 29, 2025
Throughout June, two of Southern California’s largest retailers — Ralphs and Albertsons/Vons/Pavilions — celebrated California Avocado Month with promotions that ultimately drove retail sales 23% higher than the previous month.
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Jul 24, 2025
To encourage demand for California avocados during peak season, the California Avocado Commission partnered with two retail chains to host in-store influencer events where attendees could capture content for their social channels that would build excitement around the availability of the fruit at local retailers.
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Jul 21, 2025
Learn more about Albertsons-Vons-Pavilions California Avocado Month celebrations celebrating growers, updates on CAC's consumer media plan reach and trade public relations outreach.
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Jul 14, 2025
The California Avocado Commission developed two powerful data tools — AvoScore Cards and Avocado Business Reviews — to demonstrate to retail partners the business benefits of stocking and promoting in-season California avocados. CAC’s retail marketing directors use these tools to deliver actionable, retailer-specific insights that help secure distribution, boost seasonal sales performance, and build loyalty for the California Avocados brand.
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Jul 10, 2025
California avocado growers Warren Lyall and Andy Lyall recently took center stage in Field Trips, a YouTube video series that celebrates the heart and grit of California agriculture. Filmed on the Lyall family grove in Pauma Valley, this episode gave viewers a close-up look at the hard work and care that goes into producing premium quality California avocados.
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Jul 7, 2025
In late April, the California Avocado Commission hosted 27 key media, foodservice, and retail partners for the “THIS is California Avocado Season Grove Tour” at Camlam Farms in Camarillo, hosted by the Lamb family. The immersive experience highlighted the care and dedication behind California avocado farming, emphasizing local, sustainable and ethical practices.
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Jun 27, 2025
This year, the number of retailers promoting California avocados during the lead up to Cinco de Mayo (April 29 – May 5) climbed significantly from three to 14 (a 367% increase). Further, bulk avocados led in retail sales in California and the West regions, accounting for 77% of total units sold, while bagged avocados made up the remaining 23%.
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Jun 19, 2025
The California Avocado Commission partners with targeted restaurant chains to promote unique California avocado menu items that showcase the local, seasonal and sustainably grown fruit. Foodservice chains that feature fresh California avocados leverage the halo effect of the fruit, creating a pull-through effect that brings positive attention to the restaurant.