Marketing California Avocados

To position California avocados to be the most-valued avocados among targeted foodservice audiences through value-added educational support, the California Avocado Commission hosted training and flavor-building sessions with two multi-billion-dollar global foodservice management companies — ARAMARK’s LifeWorks and Compass Group — that provide foodservice support at business and industry locations.

The December marketing digest provides an overview of post-season activity and engagement on the California Avocado Commission's consumer-facing website.  

To help maintain California Avocados brand awareness in the lead up to the 2025 season — and showcase a potentially larger crop — the California Avocado Commission exhibited at the 2024 International Fresh Produce Association Global Produce and Floral Show hosted at the World Congress Center in Atlanta, Georgia.

To maximize communication with more than 173,000 loyal email subscribers, the California Avocado Commission delivers custom content focused on sustainability, locally grown messaging and California avocado recipes that pique the interest of this highly valuable audience.

The October Marketing Digest showcases late season harvest promotions at retail partner locations and Mollie Stone's Markets August promotions featuring freshness and sustainability.

CAC’s partnerships with respected and trusted influencers are central to its efforts to both educate consumers about what differentiates California avocados and inspire them to purchase the locally grown and sustainably farmed fruit in season. 

Del Taco and Jimboy’s Tacos North America, two California-based taco chains, partnered with the California Avocado Commission during the month of July, to proudly announce to their guests their use of locally grown and sustainably farmed California avocados in their house-made guacamole.