Marketing California Avocados
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Aug 26, 2025
The Fourth of July holiday proved to be a strong promotional period for avocados nationwide, with nearly 53 million avocado units sold across the U.S. during the holiday week — a 10% increase compared to the prior year. Promotions drove 91% of the sales growth, with the greatest promotional performance in markets where California avocados were carried.
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Aug 22, 2025
To encourage momentum for purchasing California avocados during peak season, the California Avocado Commission partnered with the retail giant Albertson/Vons/Pavilions chain to host in-store “Come Shop with Me” activations with 10 local social media influencers.
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Aug 20, 2025
Learn more about the Commission's partnerships with five top-tier retailers to launch successful social media campaigns to drive in-season purchases, as well as the results of the June 2025 consumer media plan that garnered more than 75 million impressions.
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Aug 13, 2025
This season, the California Avocado Commission launched a new Retail Newsletter designed to deliver actionable insights, strategic tips and merchandising resources to retail buyers, merchandisers and category managers across the nation.
Aug 5, 2025
The Commission recently worked with the PCC Community Markets team to host ten Seattle-based influencers at their Bellevue, Washington store location for a private, two-hour event. This Video of the Month is a social media post from influencer attendee Nguyen UrHungry.
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Jul 31, 2025
The world’s largest retailer, Walmart, has just introduced California Avocados-branded avocado bags. Now through August, these branded avocado bags will be available in five western states
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Jul 29, 2025
Throughout June, two of Southern California’s largest retailers — Ralphs and Albertsons/Vons/Pavilions — celebrated California Avocado Month with promotions that ultimately drove retail sales 23% higher than the previous month.
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Jul 24, 2025
To encourage demand for California avocados during peak season, the California Avocado Commission partnered with two retail chains to host in-store influencer events where attendees could capture content for their social channels that would build excitement around the availability of the fruit at local retailers.
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Jul 21, 2025
Learn more about Albertsons-Vons-Pavilions California Avocado Month celebrations celebrating growers, updates on CAC's consumer media plan reach and trade public relations outreach.
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Jul 14, 2025
The California Avocado Commission developed two powerful data tools — AvoScore Cards and Avocado Business Reviews — to demonstrate to retail partners the business benefits of stocking and promoting in-season California avocados. CAC’s retail marketing directors use these tools to deliver actionable, retailer-specific insights that help secure distribution, boost seasonal sales performance, and build loyalty for the California Avocados brand.