The California Avocado Commission's social media platforms provide the Commission with a means of informing, engaging, entertaining and inspiring consumers to seek out California avocados when and where available. Each social media platform has a unique character and goals and therefore attract different audiences. Yet each social media channel presents an opportunity to emotionally connect with California avocado fans, provide them with relevant and engaging content and build brand loyalty.
Image
Facebook is the perfect channel for sharing CAC's entertaining brand stories, photos, recipes and retail/foodservice availability content.