Commission Partners with Curious Plot for Consumer Marketing and Public Relations

In the spring and summer of 2023, the California Avocado Commission began a search to find a new consumer marketing agency that could lead both consumer advertising and consumer public relations activities. The search committee unanimously selected Curious Plot as CAC’s new agency of record.

Curious Plot focuses on clients in the food and agriculture space and has significant experience working with organizations such as Potatoes USA, the National Mushroom Council and National Watermelon Production Board. The agency utilizes a strong strategic partnership approach and produces excellent advertising assets and unique public relations activations.

Based on feedback from growers, CAC Board leadership and the marketing team, it was time to refresh the existing advertising campaign. Next season a new consumer campaign will be launched to help maintain preference for California avocados and encourage the most valuable targeted consumers to be willing to pay more for the locally grown fruit.