Image In This Issue Water to Play Big Role in 1016 Crop Retail Research Offers Insights Using Soil Moisture Sensors to Improve Irrigation Efficiency Florida Remains a Steady Supplier Message from the President California Avocado Month Tops 100 Million Impressions PSHB Research Update Drought, the Media, and "Premium Californians" Decision Support Tools for Avocado Fertilization & Salinity Management: Preview to the Final Project Report Chairman's Report 2015 Foodservice and Retail Highlights Commission Relentless in Hunt for PSHB Management Options Grower Profile - Bradley Miles SubscribeCalifornia avocado industry members interested in subscribing to From the Grove should contact April Aymami, CAC Director of Industry Affairs and OperationsContact April