Image In This Issue Avocado Tree Decline: What's Happening to Our Trees? #BigGameAdd: Instant Replay Trade Advertising: An Integral Part of the Commission Effort The Food Safety Modernization Act: How Does It Impact You? Chairman's Report From Ornamentals to Avocados: The Journey of One Grower The 2015-2020 Dietary Guidelines Market Should Improve As Season Progresses California by Nature Trade Marketing Team Prepares for California Avocado Season Commission Hosts EPA Officials in SHB Infested Areas; Secures Additional Research Funding The Complexities of International Trade 2014-15 CAC Annual Report Now Online Drought Management Conference Targets Tree and Vine Crops Message from the President Little and Often: Key to Maximizing Fertilizer Use in Avocado World Avocado Organization Launches; Eyes European Promotions SubscribeCalifornia avocado industry members interested in subscribing to From the Grove should contact April Aymami, CAC Director of Industry Affairs and OperationsContact April